2013
DOI: 10.1002/1944-2866.poi335
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Tweeting for a cause: Microblogging and environmental advocacy

Abstract: This article examines how environmental organizations utilized the microblogging website Twitter to engage in political advocacy during the 2010 oil spill in the Gulf of Mexico. Using a content analysis of tweets, blogs, email, and press releases, it is demonstrated that environmental groups responded more quickly to the disaster and offered more sustained attention to the spill on Twitter compared to the other media. It is also shown that groups framed the disaster differently on Twitter than in other media, … Show more

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Cited by 29 publications
(24 citation statements)
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References 50 publications
(65 reference statements)
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“…Media represented in the YouTube videos were categorized by coders as either traditional (newspapers, magazines, radio, and television) or new media (nontraditional: sources with on-demand access, interactive user feedback, and real-time generation of new, unregulated content). Similar to what Merry (2013) found in her study of Twitter, traditional media sources are often embedded within new media tools. Thus in our coding, sources coded as traditional at times contained some nontraditional content; that said, for those coded as traditional it was determined that the main focus of the video was a traditional report from newspapers, magazines, radio, or television (mainly embedded mainstream U.S. cable or network news stories).…”
Section: Views Per Monthsupporting
confidence: 54%
“…Media represented in the YouTube videos were categorized by coders as either traditional (newspapers, magazines, radio, and television) or new media (nontraditional: sources with on-demand access, interactive user feedback, and real-time generation of new, unregulated content). Similar to what Merry (2013) found in her study of Twitter, traditional media sources are often embedded within new media tools. Thus in our coding, sources coded as traditional at times contained some nontraditional content; that said, for those coded as traditional it was determined that the main focus of the video was a traditional report from newspapers, magazines, radio, or television (mainly embedded mainstream U.S. cable or network news stories).…”
Section: Views Per Monthsupporting
confidence: 54%
“…While this research provides insight into the types of content political actors provide on Twitter, these broad categories do not capture the ways that actors frame specific policy issues. There is some work suggesting that groups utilize Twitter to assign blame and propose solutions in the wake of disasters (see Hamdy & Gomaa, ; Merry, ), but more work is needed to examine how groups frame specific issues, both during crises and periods of normal politics.…”
Section: Social Media and Politicsmentioning
confidence: 99%
“…Studies have also focused on the impact of media use on the satisfaction with environmental government public services. For example, based on a content analysis of 40 national environmental organization blogs, studies found that media provide information to understand and evaluate the performance of the government's environmental public services [24,25]. However, the previous literature has not directly answered the following questions: What effects do traditional media use and new media use have on environmental public service satisfaction?…”
Section: Research Theory and Hypothesesmentioning
confidence: 99%