“…It is a theory of continuous development that may provide various skills and analytical resources that should satisfy the needs and the expectations of any higher education institution (Shams & Belyaeva, 2019, Tasopoulou & Tsiotras, 2017, De Vincenzi et al, 2018, Magulod, 2017. Within the new global economy, which is marked by accelerated technological transition, intensive knowledge transfers and increasing competition through the elimination of trade barriers and commerce, the universities around the world are compelled to gradually evolve as enterprises that are guided by the competitive necessity of market mechanisms, despite the common issues and problems that they all have to face (Baptista et al, 2019, Brint, 2019, Costandi et al, 2019, Taylor et al, 2019.…”