Interconnection of Media Ecology and Personal Ecology Based on N.Postman’s Communication Theory

Abstract

The article studies the development of media ecology theory being a section of modern information society communication ecology within socio-philosophic concepts of ХХ-century researchers as well as the development of this theory and its relation to the problem of personal ecology in the works of the American thinker N.Postman. Based on the analysis of problem range and content of the information concept as the most important element of communication as well as transformation of information axiological aspect in the context of modern society as viewed by Postman, a conclusion has been made that the scholar's development of personal ecology was based on the concept of media ecology.