Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective

Camilleri, Mark Anthony; Kozak, Metin

doi:10.1016/j.techsoc.2022.102098

Cited by 42 publications

(22 citation statements)

References 94 publications

(138 reference statements)

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“…This systematic review is a work that draws attention to the consumer segments, which are prone to adopting new technologies [ 48 ]. Young individuals [ 51 ] with an entrepreneurial vision [ 54 ] and a high drive for increased social status [ 25 ] are seen as actively involved in social media engagement in sustainable consumption.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Bryła

Chatterjee

Ciabiada-Bryła

2022

IJERPH

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Social media have progressed drastically in building successful consumer engagement both in brand building and sustainable consumption. This paper is a review of the articles concerning the influence of social media marketing on consumer engagement in sustainable consumption practices published over the last 8 years. We follow the PRISMA technique as a methodological approach. The review investigates 70 empirical research articles published between 2014 and 2022. A total of 70% of the reviewed articles were published during the last two years. The most influential theories in this field of study are relationship marketing and consumer engagement (16 articles), social exchange (10), and sustainable consumption (8). The most commonly used methods are quantitative (in as many as 61 of the 70 reviewed articles). A careful analysis of the reviewed articles suggests that the tools that are consistently contributing to sustainable consumption are influencer marketing along with creating meaningful content with the right balance of content design, quality, and creativity, as well as the use of emojis. Consumer involvement with a brand relationship quality is key to a sustainable lifestyle. Young individuals with an entrepreneurial vision and a high drive for increased social status demonstrate the highest social media engagement in sustainable consumption.

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Section: Discussionmentioning

confidence: 99%

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Bryła

Chatterjee

Ciabiada-Bryła

2022

IJERPH

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“…It also indicates their sources and provides a definition for each construct. Information adoption model (Camilleri & Kozak, 2022b;Cheung et al, 2008;Sussman and Siegal, 2003).…”

Section: Methodsmentioning

confidence: 99%

“…Relevant theoretical underpinnings suggest that users engage with information technologies because they perceive their ease of use and believe that they are useful to access information (Camilleri and Kozak, 2022b), and/or to purchase the services they want, with minimal efforts (Erkan and Evans, 2016;Nguyen et al, 2020). Individuals may usually evaluate the functionality technologies in terms of their technical capability instrumental utility, and efficiency (Tandon et al, 2018;Wong et al, 2020).…”

Section: Conceptual Framework and The Formulation Of Hypothesesmentioning

confidence: 99%

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Functionality and usability features of ubiquitous mobile technologies: the acceptance of interactive travel apps

Camilleri

Troise²,

Kozak³

2023

JHTT

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Purpose Customers are increasingly using mobile applications (apps) to compare prices of travel and hospitality services and to purchase their itineraries, tours and stays. This study aims to explore key factors affecting the individuals’ perceptions on the usefulness of travel apps and sheds light on the causal paths predicting the individuals’ dispositions to use them. Design/methodology/approach Quantitative data was gathered from 1,320 research participants, who were members of popular social media groups. They were analyzed through a composite-based partial least squares approach. Findings The results confirm that information quality, source credibility and the functionality of travel apps are significantly affecting the individuals’ perceptions about their usefulness as well as their intentions to continue using them in future. They also indicate that there are highly significant indirect effects within the information technology adoption model. Research limitations/implications This study integrates the information quality and source credibility factors from the information adoption model (IAM) with a functionality construct that was drawn from electronic service quality. This study examines their effects on the technology acceptance model (TAM)’s perceived usefulness and behavioral intentions. Practical implications This research implies that there is scope for the travel service providers to enhance the quality and functionality of their mobile apps to improve their consumers’ perceptions about the utilitarian value of these ubiquitous technologies. Originality/value This contribution raises awareness on the importance of incorporating a functionality construct in addition to IAM and/or TAM “usability” factors to better understand the individuals’ dispositions to avail themselves of online content and/or to adopt interactive innovations. In this case, it implies that certain functionality features of travel apps, including their responsiveness and technical capabilities, can trigger users to increase their engagement with these mobile technologies on a habitual basis.

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“…The video conferencing programs' synchronous processes allow their users to engage in two-way communications in real time [5,21]. Similarly, the voice over internet protocol (VOIP), text chat, live chat, digital games, among others, facilitate reciprocal, responsive and simultaneous exchanges of information among online users [22][23][24][25][26][27]. However, individuals may hold different perceptions toward such interactive media.…”

Section: Literature Reviewmentioning

confidence: 99%

The Functionality And Interactivity Of Video Conferencing Technologies: A Synchronous Technology Adoption Model

Camilleri

2022

SSRN Journal

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Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective

Cited by 42 publications

References 94 publications

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Functionality and usability features of ubiquitous mobile technologies: the acceptance of interactive travel apps

The Functionality And Interactivity Of Video Conferencing Technologies: A Synchronous Technology Adoption Model

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