The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Bryła, Paweł; Chatterjee, Shuvam; Ciabiada-Bryła, Beata

doi:10.3390/ijerph192416637

Cited by 12 publications

(7 citation statements)

References 88 publications

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“…Consumer decisions have a direct impact on nutrition and sustainability results, both of which are impacted by the type and amount of money spent and the diversity of food available ( 22 ). Also, consumers are developing more and more different behaviors as a direct consequence of technology impact and social media communications ( 23 ).…”

Section: Methodsmentioning

confidence: 99%

Food insecurity among consumers from rural areas in Romania

Paştiu,

Maican,

Dobra

et al. 2024

Front. Nutr.

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Food security has a special relevance in nowadays economies, due to the current crisis, characterized by multiple layers on a social, political, economic, and individual biological level. The present study aims to identify relevant aspects of food insecurity for consumers in rural Romania and the main factors that significantly influence it (food availability, food access, and food consumption). The data were collected from a sample of 875 consumers from rural areas in Romania. The results show that food insecurity is perceived by the consumers of Romanian rural households as being strongly influenced by food availability, but less influenced by food consumption and access. The results have an essential relevance in the development of agri-food marketing strategies and public policies in the field of sustainable development.

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Section: Methodsmentioning

confidence: 99%

Food insecurity among consumers from rural areas in Romania

Paştiu,

Maican,

Dobra

et al. 2024

Front. Nutr.

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“…Thus, the general concepts and topics covered by PRISMA are relevant for any systematic review, not only for those aimed at summarizing the benefits and harms of a health intervention [ 37 ]. PRISMA has shown that the quality of reports and methodologies improved significantly in many journals [ 38 ] and facilitated the readability and traceability of information [ 39 ]. Another benefit of its use is an improvement in the details of study designs, results, and measurements [ 40 ].…”

Section: Methodsmentioning

confidence: 99%

Breaking Down Barriers: Findings from a Literature Review on Housing for People with Disabilities in Latin America

Valderrama-Ulloa

Ferrada

Herrera

2023

IJERPH

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Accessibility to housing is crucial for people with disabilities as it provides them with equal opportunities and allows them to live independently. A systematic literature review has been conducted to understand the current research on accessibility in housing for people with disabilities in Latin America. The study analysed 56 papers and used co-word analysis to identify common themes and topics within the documents. The results of the analysis showed that Brazil (61%) is the country with the most research on the subject, physical disability, at 36%, is the impairment most analysed, and interventions or analysis for the elderly (45%) in their homes is the most researched type of population. The co-word analysis revealed that topics such as policy, regulations, the use of technologies, ergonomics interventions, and architectural criteria or barriers to the daily life of disabled people were frequently discussed in the papers. Although this work shows a substantial and growing increase in research on housing for people with disabilities in Latin America, it also demonstrates the importance of increasing research on other types of impairment, such as visual and cognitive-intellectual disabilities, and including children, caregivers, or even young adults.

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“…For instance, a survey by Vrontis et al (2021) explores the current themes and research gaps in social media influencer marketing. Besides, Bryła et al (2022) focus on the impact of social media marketing on consumer engagement. A study in 2022 conducted advanced social media marketing strategies and background research on social media marketing in various contexts (Swathi & Linus, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

Tuan Phan,

Van Nguyen,

Van Ho

et al. 2024

Innovative Marketing

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The rapid proliferation of social media platforms has sparked heightened interest among businesses seeking to leverage them to enhance customer purchase intentions. Consequently, there has been a surge in research exploring the intersection of social media marketing and consumer behavior. However, gaps persist regarding the primary themes within this research domain. This study analyzes 282 research papers spanning from 2012 to 2022, sourced from the Web of Science Core Collection, focusing on social media and customer purchase intentions. Leveraging Latent Dirichlet Allocation (LDA) commands in STATA and VOSviewer software, the study investigates emerging trends and prevalent themes, visualizing the dataset. The findings indicate a notable increase in research output, particularly from developed countries, with significant collaboration between developed and developing nations. Moreover, the study identifies five principal research topics: 1) the impact of social media marketing on consumer purchase intention, 2) the consequences of online brand communities on purchase behavior, 3) factors influencing consumer purchase intention, 4) influencer effects on purchase intention, and 5) social media advertising and marketing strategies. Future inquiries should delve into various factors shaping customer purchase intentions, including the role of influencers, word-of-mouth dynamics, and advertising strategies while considering the diverse cultural contexts across different regions. This comprehensive analysis provides valuable insights for researchers and practitioners alike, guiding future endeavors in understanding and harnessing the power of social media in consumer decision-making processes. AcknowledgmentsGiang Hai Ha was funded by the Master, PhD Scholarship Programme of Vingroup Innovation Foundation (VINIF), code VINIF.2022.TS030.

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The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Cited by 12 publications

References 88 publications

Food insecurity among consumers from rural areas in Romania

Food insecurity among consumers from rural areas in Romania

Breaking Down Barriers: Findings from a Literature Review on Housing for People with Disabilities in Latin America

Social media marketing and customer purchase intention: Evidence-based bibliometrics and text analysis

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