Interactive Digital Media and Impact of Customer Attitude and Technology on Brand Awareness: Evidence From the South Asian Countries

Ahmed, Rizwan Raheem; Vveinhardt, Jolita; Štreimikienė, Dalia

doi:10.3846/16111699.2017.1400460

Cited by 40 publications

(82 citation statements)

References 38 publications

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“…Another study was conducted on the compulsive use of smartphones and it was demonstrated that addiction to smartphones increases mental stress and reduces concentration among students [102][103][104]. Smartphone addiction plays a moderating role in the association of smartphone functions, and student academic performance in universities [12,105,106]. It is therefore hypothesized that:…”

Section: Addiction As a Moderatormentioning

confidence: 99%

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

et al. 2020

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The purpose of the undertaken study is to examine the influence of smartphones on the performance of university students in Pakistan. This paper also investigates the functions of a smartphone as exogenous predictors such as smartphone applications, multimedia messaging service (MMS), short message service (SMS), warp-speed processing, and entertainment on the academic performance of a student. This paper also addresses the impact of electronic word of mouth (eWOM) and attitude as mediating variables between exogenous and endogenous variables. Finally, we incorporated technology and addiction as moderating variables between independent variables and the outcome variable to measure the influence of moderating variables. We have taken 684 responses from seven universities in Pakistan and employed the SEM-based multivariate approach for the analysis of the data. The findings of this paper demonstrate that smartphone functions have a significant influence on students’ academic performance, and moderating and mediating variables also have a significant influence on exogenous and endogenous variables. The practical implications have provided a guideline for university teachers, parents, and decision-makers of how a smartphone could be used to improve student academic performance inside and outside university campuses.

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Section: Addiction As a Moderatormentioning

confidence: 99%

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

et al. 2020

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“…Alasan yang kedua dapat dilihat dari table satistik, responden yang menjawab "setuju" pada indikator variabel kepercayaan dan kesadaran merek. Hasil yang sama juga menunjukkan adanya hubungan yang signifikan antara kepercayaan dan kesadaran merek oleh Ahmed et al (2017), ISSN : 2088-1231 E-ISSN: 2460-5328 DOI: dx.doi.org/10.22441/mix.2020.v10i1.007 Disfani (2016), Gholami (2017), Lee dan Jee (2015), Martin dan Strong (2016), Mudzakir dan Nurfarida (2016), Pramudya et al (2017), Wang dan Lee (2016).…”

Section: Keterhubungan Antar Variabelunclassified

“…Terdapat keterhubungan positif antara kepercayaan dan persepsi kualitas. Penelitian sebelumnya yang berkaitan dengan kepercayaan dan kesadaran merek adalah,Ahmed et al (2017),Disfani (2016),Gholami (2017),Lee dan Jee (2015),Martin dan Strong (2016), Mudzakir dan Nurfarida (2016), Pramudya et al(2017),Wang dan Lee (2016). Maka terbentuklah hipotesis keempat yaitu: H4: Terdapat keterhubungan positif antara kepercayaan dan kesadaran merek konsumen akan keberadaan merek sudah mampu memberikan persepsi atas kualitas produk dari salah satu merek yang mereka gunakan(Eliasari dan Sukaatmaja 2017, 6624).…”

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Menguji Anteseden Ekuitas Merek: Studi Empiris Pada Mobile Banking Bca

Ananda¹,

Sihombing

2020

MIX

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Abstrak. Perkembangan internet mendorong industri perbankan untuk mengembangkan ebanking. Tidak hanya itu, industri perbankan terus meningkatkan kualitas dan kepercayaan demi terus menciptakan nilai tambah pada merek supaya konsumen tidak beralih ke merek lain. Dalam kaitannya dengan merek, banyak penelitian yang berkaitan dengan ekuitas merek, namun sedikit penelitian yang mengintegrasikan variabel manfaat risiko dan kepercayaan untuk memprediksi ekuitas merek terlebih lagi dalam konteks teknologi. Oleh karena itu, tujuan penelitian ini adalah untuk menguji pengaruh variabel-variabel anteseden ekuitas merek (yakni: kepercayaan, kesadaran merek, persepsi kualitas, loyalitas merek, risiko, dan manfaat). Penelitian ini menggunakan paradigma kuantitatif dengan dengan tipe jenis penelitian deskriptif. Obyek yang digunakan adalah BCA mobile banking. Peneliti melakukan metode pengumpulan data melalui kuisioner dengan 28 indikator yang diberikan secara personal dengan menggunakan skala Likert 5 poin. Disain sampel adalah sampel non probabilitas dengan jumlah sampel 100 responden. Data kemudian dianalisis dengan menggunakan structural equation modeling. Hasil penelitian menunjukkan bahwa delapan hipotesis didukung. Studi ini memberikan beberapa kontribusi teoritis, implikasi manajerial dan saran untuk penelitian selanjutnya Kata kunci: Resiko, manfaat, kepercayaan, persepsi kualitas, loyalitas merek kesadaran merek, ekuitas merek Abstract. Internet development has advanced the banking industry to develop e-banking. Not only that, the banking industry continues to improve quality and trust in order to continue to create added value to the brand so that consumers do not switch to other brands. In relation to brands, there are many studies related to brand equity, but few studies have integrated the risk benefit and trust variables to predict brand equity even more so in the context of technology. Therefore, the purpose of this study is to examine the effect of antecedent variables on brand equity (i.e. trust, brand awareness, perceived quality, brand loyalty, risk, and benefits). This study applies a quantitative paradigm with the type of descriptive research type. The object used is BCA mobile banking. The researcher conducted a method of collecting data through questionnaires with 28 indicators that were given personally using a 5-point Likert scale. The sample design is a non-probability sample with a sample of 100 respondents. The data is then analyzed using structural equation modeling. The results of the study indicate that eight hypotheses are supported. This study provides several theoretical contributions, managerial implications and suggestions for further research.Keywords. Risks, benefits, trust, perceived quality, brand loyalty brand awareness, brand equity PENDAHULUAN Dewasa ini pertumbuhan ekonomi di Indonesia masih tetap solid dan meningkat Dengan bertambahnya juga konsumsi rumah tangga. Pertumbuhan ekonomi semenjak tahun 2013 berada pada kisaran 5 % (Kompas, Setiawan 2018). Salah satu pertumbuhan ekonomi y...

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“…Scientists suggest a strong relationship between information quality, system quality, service quality, and technology acceptance model. Furthermore, this study has extended the technology acceptance model with trust, because trust is an essential factor in the relationship of three qualities and technology acceptance model (Ghazizadeh et al, 2012;Yang et al, 2015), taking in to account recent studies in consumer behaviour (Ahmed, Vveinhardt, & Streimikiene, 2017;Cachero-Martinez & Vazquez-Casielles, 2017;Debkowska, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Acceptance of Intelligent Ticketing Systems in Developing Countries

Shafique

Raudeliūnienė

Davidavičienė

et al. 2019

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Information communication technologies bring the revolution into all business sectors, and transportation sector is not an exception. Ticketing system has changed from traditional to intelligent, which provides information and service to the consumer. In developed countries such systems are implemented and operate successfully, while in the developing countries electronic ticketing and other similar innovative solutions face specific challenges. These challenges are related to information era and changes in consumer behaviour, caused by the development of information and communication technologies. In these new conditions the motives of consumers to choose electronic ticketing has become an extremely important factor of success. Lack of integrity of consumer behaviour and technology acceptance (electronic ticketing in particular) was identified in previous scientific research, especially taking into consideration recent conditions of developing countries. The aim of this article is to evaluate the consumers' behaviour and acceptance of intelligent systems, such as electronic ticketing, in order to identify factors, influencing and encouraging the customers to use electronic ticketing systems. In this study extended technology acceptance model with trust element was used to measure the consumer behaviour. The sample for this research has been taken from China and Pakistan populations and consists of 432 participants from both countries.

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Interactive Digital Media and Impact of Customer Attitude and Technology on Brand Awareness: Evidence From the South Asian Countries

Cited by 40 publications

References 38 publications

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

Smartphone Use and Academic Performance of University Students: A Mediation and Moderation Analysis

Menguji Anteseden Ekuitas Merek: Studi Empiris Pada Mobile Banking Bca

Acceptance of Intelligent Ticketing Systems in Developing Countries

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