Interactive ads: Effectiveness of advertising production in consumer evaluations

Lima, Patrícia Albuquerque; Porto, Rafael Barreiros; Botelho, Delane

doi:10.4013/base.2016.132.04

BASE

2016

DOI: 10.4013/base.2016.132.04

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Interactive ads: Effectiveness of advertising production in consumer evaluations

Patrícia Albuquerque Lima

Rafael Barreiros Porto

Delane Botelho

Abstract: Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 International (CC BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados.

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Interactive ads: Effectiveness of advertising production in consumer evaluations

Abstract: Este é um artigo de acesso aberto, licenciado por Creative Commons Atribuição 4.0 International (CC BY 4.0), sendo permitidas reprodução, adaptação e distribuição desde que o autor e a fonte originais sejam creditados.

Cited by 0 publications

References 41 publications

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