Interaction Techniques for Virtual Reality Based Automotive Design Reviews

Clerk, Matthias de; Schmierer, Gernot; Dangelmaier, Manfred; Spath, Dieter

doi:10.1007/978-3-319-72323-5_3

Cited by 7 publications

(19 citation statements)

References 5 publications

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“…Title Publication Year [9] Future directions for the development of virtual reality within an automotive manufacturer 2016 [22] Interaction techniques for virtual reality-based automotive design reviews 2017 [23] Early prototype assessment of a new virtual system for training procedural skills of automotive service operators: LARTE tool 2015 [24] VR Processes in the Automotive Industry 2015 The patent study provided clarity that Virtual Reality used to automatically identify and analyze participants' reactions, such as eye pupil variation or neuro responses, is a recent advance of Virtual Reality with opportunities for automotive marketing research application as raised in Q2 (What are the most recent advancements, challenges, and opportunities in the use of Virtual Reality for automotive market research?) from the previous section.…”

Section: Referencementioning

confidence: 99%

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Henriques

Winkler

2021

Applied Sciences

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Virtual Reality (VR) can play a key role in automotive marketing research, lowering costs and shortening the time to launch a new product. However, few VR applications support automotive customers’ experiences during the early stages of product design. This study aims to identify and characterize into attributes the challenges and opportunities for the application of Virtual Reality in car clinics through a systematic review of the literature and patents. We searched PatentScout, ScienceDirect, Springer, and IEEEXplore for studies published between the databases’ inception and July 2020. Of the 77,383 patents and 336,785 articles identified, 72 and 13 were eligible, respectively. We discovered that patents are strongly concentrated by a few inventors, that the United States has the most records, and that the most prevalent applications relate to devices for automatically reading responders’ emotions in virtual environments. The articles revealed sixteen categories of challenges and opportunities: cost, location to customers, flexibility in interactions, model transportation, depth perception, haptic perception, motion, movement perception/physical collision, color and texture, sound feedback, product interaction/manipulation, visual–spatial, graphic quality, intuitiveness, cybersecurity, and cybersickness. Virtual Reality may be used for automotive marketing research but key factors such as hardware and software specification, stimulus quality, and survey objectives must be considered.

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Section: Referencementioning

confidence: 99%

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Henriques

Winkler

2021

Applied Sciences

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“…Reference Title Publication Year [9] Future directions for the development of virtual reality within an automotive manufacturer 2016 [21] Interaction techniques for virtual reality based automotive design reviews 2017 [22] Early prototype assessment of a new virtual system for training procedural skills of automotive service operators: LARTE tool 2015 [20] VR Processes in the Automotive Industry 2015 [27] Opportunities and constraints of virtual reality application in international and domestic car companies of Malaysia 2012 [19] Design and Implementation of a Complex Virtual Reality System for Product Design with Active Participation of End User 2016 [24] How 3D Virtual Reality Stores Can Shape Consumer Purchase Decisions: The Roles of Informativeness and Playfulness 2020 [25] Understanding the use of Virtual Reality in Marketing: A text mining-based review 2019 [10] Virtual and augmented reality: Advancing research in consumer marketing 2020 [30] Virtual Reality as a Marketing Tool 2019 [28] Implementation Issues of Augmented Reality and Virtual Reality: A Survey 2018 [29] A user study trends in augmented reality and virtual reality research: A qualitative study with the past three years of the ISMAR and IEEE 2012 [23] A study on the use of an immersive virtual reality store to investigate consumer perceptions and purchase behavior toward non-standard fruits and vegetables 2017…”

Section: List Of Selected Studiesmentioning

confidence: 99%

“…Several uses of VR in the automotive industry have been discovered in the literature, including: a) technical design review [9] [19] [20] [21], where automaker employees apply VR to study design evaluations among others; b) manufacturing feasibility analysis [9], where VR is used to understand early in the development process if parts can be assemble and/or transported without issues, etc. ; c) driving simulations and habits [9] [20] where automaker employees virtually simulate driving habits, driving vehicle performance, driver distractions analysis, etc.…”

Section: Q1: How Has Virtual Reality (Vr) Supporting Market Research In the Automotive Industry?mentioning

confidence: 99%

“…VR navigation can produce a variety of immersion effects. [21] investigated the use of several solution concepts for 3D navigation with VR based on speech, gesture, and touchbased input modalities. Its research compared a spoken menu on the screen, a haptic interaction simulation of a virtual touchscreen, a head tracking system, a schematic 2D map in top views similar to Google Maps, and a touch screen.…”

Section: Q2: What Are the Most Recent Advancements Challenges And Opportunities In The Use Of Virtual Reality For Automotive Market Reseamentioning

confidence: 99%

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The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

A¹,

Winkler²

2021

Preprint

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Virtual reality (VR) can play a key role in automotive marketing research, lowering costs and shortening the time it takes to bring a new product to market. However, there are still few VR applications that support automotive customers' experiences during the early stages of product development. Through a systematic review of literature and patents, this study aims to identify the challenges and opportunities for the application of virtual reality in car clinics, and to categorize them into attributes. We searched through the knowledge databases of PatentScout, ScienceDirect, Springer, and IEEEXplore. We found 72 patents with a high concentration in a few inventors. The United States of America presented the greatest number of records and the most common applications related to the apparatus for automatically reading respondents' reactions in a virtual environment. In terms of articles, we found 19 research papers that discussed sixteen categories identified as challenges and opportunities for automotive marketing research: 1) cost, 2) location to customers, 3) flexibility in interactions, 4) model transportation, 5) depth perception, 6) haptic perception, 7) motion, 8) movement perception/ physical collision, 9) color and texture, 10) sound feedback, 11) product interaction/manipulation, 12) visual-spatial, 13) graphic quality, 14) intuitiveness, 15) cybersecurity and 16) cybersickness. We conclude that the automotive industry can employ virtual reality for marketing research, but relevant elements such as hardware and software definition, stimulus quality, and research objectives, among others, must be considered.

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“…In the first iteration, we developed interaction techniques for Visual Inspection and implemented a high fidelity prototype (de Clerk et al, 2017 ). Using the prototype, we conducted a user study in order to gain empirical insight into how potential users experience the usage quality of the different interaction concepts.…”

Section: Iteration 1: Interaction Techniques For Visual Inspectionmentioning

confidence: 99%

User Centered Design of Interaction Techniques for VR-Based Automotive Design Reviews

et al. 2019

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The exterior design is one of the most important selling propositions in the automotive premium market. Because of progressing digitization in the automotive industry, it is increasingly assessed using virtual 3D models. In this context, Virtual Reality (VR) is a key technology of continuously growing importance. However, complicated interaction in VR proves to be a major drawback in industrial settings. In this paper, we report insights of our user centered approach aiming at appropriate VR interaction techniques supporting designers, engineers, and management executives optimally in design assessment. Our approach splits into two iterations according to the main interaction tasks Visual Inspection and Model Comparison. In each iteration, alternative interaction techniques were conceptualized, implemented as prototypes, and evaluated in a user study in terms of Usability, User Experience, Intuitiveness and Task Load. In the first iteration six interaction techniques for Visual Inspection, two speech-based, two gesture-based, and two touch-based variants, were studied. Incorporating the results, the second iteration explores three interaction techniques for Model Comparison utilizing (1) a portable touch remote, (2) hand and body gestures, and (3) a multimodal mix of both. The final concepts yielded high ratings by the participants, but showed significant differences between rational and emotional aspects. We conclude that the acceptance of VR in automotive design could be facilitated by refining and applying these interaction techniques.

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Interaction Techniques for Virtual Reality Based Automotive Design Reviews

Cited by 7 publications

References 5 publications

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

User Centered Design of Interaction Techniques for VR-Based Automotive Design Reviews

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