The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Henriques, Alexandre Costa; Winkler, Ingrid

doi:10.3390/app112411610

Cited by 14 publications

(4 citation statements)

References 27 publications

(84 reference statements)

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“…They believe that the impact of virtual reality on cars is in marketing planning, cost reduction and shortening product launch time. The conclusion is that technology is in the hands of a few people, and the combination of technology has encountered various problems, both software and hardware [9]. Smutny analyses the virtual reality educational application market between 2019 and 2021.…”

Section: Related Researchmentioning

confidence: 99%

The Research of Virtual Reality Technology on Application and Competition

2024

HBEM

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From 1929, Edwin Link created a flight simulator, to today's PICO4 virtual reality all-in-one machine. From the first attempt at virtual reality technology, to now China's domestic PICO company has developed a new VR all-in-one machine. This is undoubtedly a huge step forward. In the virtual reality technology industry, in addition to China's PICO company, the world also has Meta's brand Oculus, Valve Corporation and others leading the development of the virtual reality industry. Oculus has the largest market. Here, by comparing the development of virtual reality technology and product research and development of different companies, this paper studies the development of the virtual reality technology industry today and gives suggestions on what aspects businesses should continue to consider improving in the future. Observing the development of virtual reality technology from the perspective of a consumer not only helps other consumers better understand the advantages of virtual reality technology but also gives creators suggestions on how to satisfy consumers.

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Section: Related Researchmentioning

confidence: 99%

The Research of Virtual Reality Technology on Application and Competition

2024

HBEM

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“…Continued advancements in VR technology are poised to revolutionize anxiety and stress management interventions [33]. Innovations in hardware design, software development, and user interface technologies are enhancing the realism, immersion, and interactivity of VR experiences.…”

Section: (C) Advancements In Vr Technologymentioning

confidence: 99%

P‐4.34: Virtual Reality Content Generation for Anxiety and Stress Management: Current Status, Challenges, and Future Developments

Zheng,

Li,

et al. 2024

Symp Digest of Tech Papers

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Anxiety and stress pose significant mental health challenges in modern society, with traditional exposure therapy showing limitations, necessitating the quest for more effective interventions. Virtual reality (VR) technology has emerged as a promising tool for anxiety and stress management. This systematic review examines VR's application in anxiety and stress management from 2000 to 2023, drawing from three electronic databases: IEEE Xplore, ACM Digital Library, and ScienceDirect. The review highlights VR's potential in anxiety and stress management, particularly through virtual reality exposure therapy (VRET), relaxation training (RT), and virtual‐reality‐based cognitive behavioral therapy (VR‐CBT). These approaches have demonstrated effectiveness in reducing anxiety levels and improving relaxation skills. Despite its promise, VR's application faces challenges such as high technical costs, device convenience, validation of long‐term effects, and personalized treatment plans. Further research is needed to assess VR therapy's long‐term effects and application value comprehensively. Future directions for VR in anxiety and stress management include the development of more intelligent and personalized treatment plans, leveraging artificial intelligence (AI) technology. Large‐scale clinical trials and long‐term follow‐up studies are essential to validate VR technology's efficacy and support its widespread application in mental health care.

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“…We compiled the challenges and opportunities identified by literature reviews on VR-based car clinics [1], on physical ergonomics assessment [2], and VR-based usability testing and design reviews [3]. Table 1 summarizes our findings.…”

Section: Vr-based Automotive Market Research Ergonomics Assessments A...mentioning

confidence: 99%

VR-based product development process: opportunities and challenges in the automotive industry

Winkler

Murari

Ferreira

et al. 2022

Anais Estendidos Do XXIV Simpósio De Realidade Virtual E Aumentada (SVR Estendido 2022)

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In the product development, the success of a manufacturing strategy is achieved by specifying a manufacturing process that it can be produced with minimal impact. In the automotive industry, to detect late, i.e., already during manufacturing phase, issues on customers preferences on new vehicles, physical ergonomic issues, or problems on usability of a product has a high cost of correction and long the time to launch a new product. Thus, given the complexity of products that are under development, designers must perform a number of procedures to guarantee that the finished product fits customer demands and is accepted by the market. With the emergence of low-cost virtual reality devices, the automotive industry is adopting virtual reality for several engineering processes and support everyday engineering. The patent filings have boomed since 2016, in a technology space that is rapidly evolving, offering opportunities to enter an area while it is still young. Virtual reality benefits the product development process by saving costs and time, closing customers, improving interactions, avoiding prototype transportation, optimizing the assembly line, improving the performance and well-being of the user, mitigating hidden dangers, stimulating novel insights and increasing team collaboration, and feeling of engagement, among others. However, certain constraints must be overcome before the technology’s possibilities can be fully harnessed. The challenges faced by VR-based processes are the lack of realism due to unnatural tactile and visual interactions, latency and registration issues, communication difficulties between teams, unpleasant symptoms, issues on depth, haptic, motion and movement perceptions, cybersecurity, cybersickness, lack of intuitiveness, and partial control over the user’s moving around, among others. While there are still challenges to be addressed until industries can fully benefit from the technology’s potential and these constraints prevent virtual reality from fully replacing conventional automotive product development in the near future, it is a valuable contribution to the process. In this context, this work discusses the opportunities and challenges of virtual reality-based product development process in the automotive industry. A better knowledge on this subject may provide a reference for decision-makers, practitioners and researchers as they continue to develop innovative immersive solutions in the product development in the automotive industry.

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The Advancement of Virtual Reality in Automotive Market Research: Challenges and Opportunities

Cited by 14 publications

References 27 publications

The Research of Virtual Reality Technology on Application and Competition

The Research of Virtual Reality Technology on Application and Competition

P‐4.34: Virtual Reality Content Generation for Anxiety and Stress Management: Current Status, Challenges, and Future Developments

VR-based product development process: opportunities and challenges in the automotive industry

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