A hydrophobic organic monomer GRBE with a polymerizable methacrylester moiety had been synthesized by reaction of rhodamine B‐ethanediamine with glycidyl methacrylate. A water‐soluble polymeric chemosensor poly(VP‐GRBE) had been prepared via copolymerization with a hydrophilic comonomer (vinylpyrrolidone) and GRBE, which was able to sense environmentally poisonous cations in completely aqueous media. The chemosensor was a derivative of rhodamine B, which behaved as a fluorescent and chromogenic sensor toward various heavy cations, particularly Cr3+, Fe3+, and Hg2+. Titration curves of Cr3+, Fe3+, and Hg2+ were constructed using rapid, cheap, and widely available technique of fluorescence spectroscopies. The detection limits for Cr3+, Fe3+, or Hg2+ ions were found to be 2.20 × 10−12, 2.39 × 10−12, and 1.11 × 10−12 mol/l in the same medium, respectively. Moreover, a colorimetric response from the polymeric chemosensor permitted the detection of Cr3+, Hg2+, or Fe3+ by “naked eye” because of the development of a pink or brown yellow color when Cr3+, Hg2+, or Fe3+ cations interacted with the copolymer in aqueous media. Copyright © 2015 John Wiley & Sons, Ltd.