Interaction between channel strategy and store brand decisions

Jin, Yannan; Wu, Xiaole; Hu, Qiying

doi:10.1016/j.ejor.2016.07.001

Cited by 92 publications

(20 citation statements)

References 43 publications

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“…Vakharia and Wang (2014) find that the total supply chain profit is greater when the supplier adopts a UWP strategy compared to a BSWP strategy, and propose a unique UWP contract with a slotting allowance or a side payment to coordinate the channel. Jin et al (2017) find that under a BSWP strategy, a downstream retailer has a stronger incentive to introduce a store brand. Lou et al (2021) investigate a BSWP strategy when two competing retailers have different brand reputations.…”

Section: Literature Reviewmentioning

confidence: 87%

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Flexible versus committed and specific versus uniform: wholesale price contracting in a supply chain with downstream process innovation

Yan

Xiong

Lin

et al. 2022

Int Trans Operational Res

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If buyers are asymmetric in terms of their operating costs, researchers and managers broadly agree that the supplier can optimize her/his own profit by offering the more efficient buyer a higher price. In this paper, we develop a game theoretical model to investigate the interaction between one supplier and two asymmetric buyers within a supply chain. We formulate buyers' operating costs as a function of their process innovation levels, which implies that they can reduce the unit operating cost via investments in process innovation in the long run. Our research demonstrates that the uniform wholesale price (UWP) is always preferred over the buyer‐specific wholesale price by the supplier because of the effect of innovation stimulation. The optimal timing of pricing is contingent on the level of market demand variance. If two buyers have the same ability to reduce their operating costs via process innovation, the UWP strategy forms a win‐win situation to the supplier and two buyers. Our results provide the supplier with suggestions regarding when to adopt the UWP strategy and how to enhance downstream innovation performance within the supply chain.

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Section: Literature Reviewmentioning

confidence: 87%

“…Jin et al. (2017) find that under a BSWP strategy, a downstream retailer has a stronger incentive to introduce a store brand. Lou et al.…”

Section: Literature Reviewmentioning

confidence: 99%

Flexible versus committed and specific versus uniform: wholesale price contracting in a supply chain with downstream process innovation

Yan

Xiong

Lin

et al. 2022

Int Trans Operational Res

View full text Add to dashboard Cite

show abstract

“…Therefore, related literature can be divided into three main parts: research on private label strategies, brand differentiation strategies, and carbon emissions reduction strategies. Some scholars focus on the issue of retailers' private label strategies (Cui et al, 2016;Jin et al, 2017;Raju et al, 1995). For example, Zhang et al (2021) studied the joint strategy of manufacturers' direct sales channel invasion into the market and retailers' introduction of private labels and found that manufacturers' exploration of direct sales channels invading the market does not necessarily prevent retailers from introducing private labels.…”

Section: Literature Reviewmentioning

confidence: 99%

Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction

Wang

Cao

2023

Manage Decis Econ

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This paper constructs a theoretical model to explore whether manufacturers should launch low‐end products and whether retailers should introduce private brands. The main results show that whether retailers (manufacturers) introduce private brands or launch low‐end products depends not only on the fixed cost of introducing private brands (launching low‐end products) but also on the sensitivity of consumers to carbon reduction, product competition coefficient, manufacturer's cost of high‐end products, and carbon reduction cost coefficient. Furthermore, brand differentiation strategy and private brand introduction strategy have an impact on one another.

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“…Their result suggests that introducing the new-version product with too high quality might harm the retailer. Some other works, such as Jin et al (2017), Mantin et al (2014), and Shen et al (2014, are also valuable reference in this aspect of brand introduction. Although this paper examines an online retailer's introduction strategy of a new brand under the consideration of market competition (characterized by product differentiation) as well, we further discuss online retailers' selling mode choices between retailing and agency selling formats that have become rather vital to online retailers in the era of electronic commerce.…”

Section: Literature Reviewmentioning

confidence: 99%

New brand introduction and selling mode choice for online retailers with network effect

Zhong

Shen

2021

Manage Decis Econ

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This paper builds a game‐theoretic model to examine online retailers' decisions of whether to introduce a new brand and whether to sell it in reselling or agency selling mode if introduced, given one existing brand supplier ex ante. We find it is not always more profitable for the online retailer to introduce the new brand. Interestingly, when determining to introduce the new brand, the online retailer may prefer the agency selling mode even though the commission fee becomes negligible and may not choose the agency selling even if the retailer can earn all sale profit as commission.

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Interaction between channel strategy and store brand decisions

Cited by 92 publications

References 43 publications

Flexible versus committed and specific versus uniform: wholesale price contracting in a supply chain with downstream process innovation

Flexible versus committed and specific versus uniform: wholesale price contracting in a supply chain with downstream process innovation

Optimal brand differentiation and private brand introduction strategies considering carbon emission reduction

New brand introduction and selling mode choice for online retailers with network effect

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