Interaction between Channel Strategy and Store Brand Decisions

Jin, Yannan; Wu, Xiaole; Hu, Qiying

doi:10.2139/ssrn.2703775

Cited by 7 publications

(9 citation statements)

References 43 publications

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“…Shi et al (2020) explore how divisional conflict affects the distribution channel choice. Furthermore, many other studies explore the firms' channel strategy by considering the other aspects, including information sharing (Lei et al, 2014), store brand (Jin et al, 2017), remanufacturing (He et al, 2019), and channel competition (Zhang & Hezarkhani, 2021). These researchers mainly focus on the influence of adopting electronic channels on offline retail channel.…”

Section: Literature Reviewmentioning

confidence: 99%

Dynamic pricing and dual‐channel choice in the presence of strategic consumers

2022

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This paper develops a dynamic pricing model to examine how strategic consumers affect the strategic interaction among firms under three dual‐channel formats, that is, direct selling dual‐channel, reselling dual‐channel, and agency selling dual‐channel. The results show that the retailer's selling prices display nonmonotonic relations to the acceptance of electronic channel. When strategic consumers have high patience, all firms prefer to decrease prices in both periods. The interaction of the acceptance of electronic channel and discount factor mediate the optimal mode choice for the firms. In most cases, the reselling dual‐channel and agency selling dual‐channel format are preferable for the retailer and the e‐retailer, respectively.

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Section: Literature Reviewmentioning

confidence: 99%

Dynamic pricing and dual‐channel choice in the presence of strategic consumers

2022

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“…Their result suggests that introducing the new‐version product with too high quality might harm the retailer. Some other works, such as Jin et al (2017), Mantin et al (2014), and Shen et al (2014), are also valuable reference in this aspect of brand introduction. Although this paper examines an online retailer's introduction strategy of a new brand under the consideration of market competition (characterized by product differentiation) as well, we further discuss online retailers' selling mode choices between retailing and agency selling formats that have become rather vital to online retailers in the era of electronic commerce.…”

Section: Literature Reviewmentioning

confidence: 99%

New brand introduction and selling mode choice for online retailers with network effect

Zhong

Shen

2021

Manage Decis Econ

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This paper builds a game‐theoretic model to examine online retailers' decisions of whether to introduce a new brand and whether to sell it in reselling or agency selling mode if introduced, given one existing brand supplier ex ante. We find it is not always more profitable for the online retailer to introduce the new brand. Interestingly, when determining to introduce the new brand, the online retailer may prefer the agency selling mode even though the commission fee becomes negligible and may not choose the agency selling even if the retailer can earn all sale profit as commission.

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“…The extant studies mainly focused on the retailer’s SB introduction problem, i.e. whether and when to introduce the SB (Hara and Matsubayashi, 2017; Jin et al , 2017; Fang et al , 2013; Cui et al , 2016), vertically or horizontally differentiated (Sayman et al , 2002; Groznik and Heese, 2010; Nalca et al , 2018) and quality level (Richardson, 1997; Chung and Lee, 2017; Heese, 2010). There is one strand of literature that studied the service of SB.…”

Section: Literature Reviewmentioning

confidence: 99%

Counteracting store brand introduction by the strategic incorporating of fairness concern behavior

Huang

Feng

Huang

2021

NBRI

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Purpose Responding to the store brand (SB) introduction by the retailer, the manufacturer may adopt the strategic choice of incorporating the fairness concern behavior of the retailer. This paper aims to examine how the manufacturer can counteract the retailer’s SB introduction by strategically choosing to or not to incorporating the retailer’s fairness concern. Design/methodology/approach This paper considers the SB introduction problem in a two-echelon supply chain consisting of one manufacturer and one retailer with fairness concern behavior. This paper resolves the pricing strategies under four strategic scenarios regarding fairness concern incorporation and SB introduction and examine the influences from the fairness concern on pricing strategies and profits. This paper further investigates the strategic choice equilibrium of the manufacturer and retailer on fairness concern and SB introduction decision. Findings The results show that the retailer can be better off by the introduction of the SB only when the acceptance degree of the SB is high enough. And whether the manufacturer should incorporate the retailer's fairness concern depends on the consumer's acceptance of the SB: Only when the consumer's acceptance is moderate, the manufacturer is able to counteract the SB by strategically not incorporating the retailer’s fairness concern behavior. Otherwise, the manufacturer cannot prevent the retailer from introducing the SB and can be better off by incorporating the retailer’s fairness concern behavior. Originality/value This paper contributes to the literature by examining whether the manufacturer can adopt the strategic incorporation of the retailer's fairness concern to counteract the retailer's SB introduction.

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Interaction between Channel Strategy and Store Brand Decisions

Cited by 7 publications

References 43 publications

Dynamic pricing and dual‐channel choice in the presence of strategic consumers

Dynamic pricing and dual‐channel choice in the presence of strategic consumers

New brand introduction and selling mode choice for online retailers with network effect

Counteracting store brand introduction by the strategic incorporating of fairness concern behavior

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