Abstract:Purpose: Human factors play a central part in the design and management of services and service systems. This paper asks the conceptual question of the role of human factors in service science, speaking about the dimensions of human interactions in service design. Design/methodology/approach: Our research is deeply embedded in the approach of design science research (DSR). In contrast to the DSR which focuses primarily on designing and evaluating practical solutions, this work concentrates on theory building d… Show more
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