Inter-Social-Networking: Accounting for Multiple Identities

The toxicity ascribed to social media indicates deeper systemic problems than those usually designated as its toxic ills. Although the widespread afflictions resulting from social media consumption constitute grave social problems in their own right, they allude to a dysfunctionality that precedes and transcends the individual troubles. The ill effects not only predicate toxicity, they indicate social media as both causal factor and self-perpetuating outcome by creating the conditions of reciprocal obligation and the dependency on the “Like!” which together function as the engine behind the compulsion to repeat. Platforms seek to maximize their users’ screen-time because all screen-time is unpaid productive net-work that contributes to the platform’s capital and to its bottom line. We examine the dynamics of social media toxicity as an affective affliction using Marcel Mauss’s ideas of reciprocal obligation from The Gift (1925) and Spinoza’s Ethics (1677) as a practical philosophy that sheds light on the underlying machinism of digital social platforms and the creation of value as the space-time of social networks by way of cultivating narcissism. It does not purport to be the “be-all, end-all” explanation of the phenomenon, but seeks to produce an alternative, supplemental — albeit incomplete — image of social media use.

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Social Media Banking Usage From Banks' Perspective

Parusheva

2019

International Journal of E-Business Research

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Social media is a fundamental trend in both the social and economic life of modern society. This study examines how banks, in the case of the top ten banks in Bulgaria according to their assets, are active in using different types of social media tools. A definition of the concept of social media banking and its scope is proposed. Based on significant amount of data collected from different sources including from an online questionnaire from a sample of mainly young people, an in-depth analysis of banks' use of social networking sites and other types of social media tools is provided. A special focus is placed on the assessment of the intensity of banks' presence on Facebook with a system of quantitative and qualitative indicators being proposed. The article finally identifies conclusions, and recommendations regarding the banks' practices, limitations, and directions for future research.

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Inter-Social-Networking: Accounting for Multiple Identities

Cited by 3 publications

References 18 publications

Simulating the merge between user-centered graphs of social networks

Simulating the merge between user-centered graphs of social networks

Affective Toxicology of Social Media

Social Media Banking Usage From Banks' Perspective

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