2019
DOI: 10.4018/ijebr.2019010103
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Social Media Banking Usage From Banks' Perspective

Abstract: Social media is a fundamental trend in both the social and economic life of modern society. This study examines how banks, in the case of the top ten banks in Bulgaria according to their assets, are active in using different types of social media tools. A definition of the concept of social media banking and its scope is proposed. Based on significant amount of data collected from different sources including from an online questionnaire from a sample of mainly young people, an in-depth analysis of banks' use o… Show more

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Cited by 10 publications
(6 citation statements)
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“…These must be developed and protected because their use benefits all populations. Some cases of AI tools used in public administration decision-making are the following ones (Ghosh, Ghosh, Lee,& Lee, 2000, Parusheva, Silvia. 2017, Amit Sheth et al 2016Cerqueira et Ali.…”
Section: Results: Ai Supporting Tool For Decision and Public Administ...mentioning
confidence: 99%
“…These must be developed and protected because their use benefits all populations. Some cases of AI tools used in public administration decision-making are the following ones (Ghosh, Ghosh, Lee,& Lee, 2000, Parusheva, Silvia. 2017, Amit Sheth et al 2016Cerqueira et Ali.…”
Section: Results: Ai Supporting Tool For Decision and Public Administ...mentioning
confidence: 99%
“…Heuristic algorithms are higher-level procedures that are designed to find an excellent solution to optimization problems. Over the last decades, many intelligent algorithms have been developed to solve engineering optimization problems and time series forecasting [34][35][36][37]. Most of the developed algorithms are based on linear or nonlinear programming approaches.…”
Section: -Related Workmentioning
confidence: 99%
“…According to Dixon (2023b), among the popular active SM platforms are Facebook, YouTube, WhatsApp, Instagram, and WeChat. Advancements in technology, especially the introduction of the internet in the late 20th century, have created numerous opportunities for firms and individuals, primarily through SM networks such as Facebook (Parusheva, 2019). SM networks have become a significant part of every firm's marketing strategy, particularly among service firms such as financial institutions (Bohlin et al, 2018).…”
Section: Introductionmentioning
confidence: 99%