2022
DOI: 10.15388/omee.2022.13.76
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Intention to use Peer-to-Peer (P2P) Lending: The Roles of Perceived Structural Assurance and Perceived Critical Mass

Abstract: Peer-to-Peer (P2P) lending platform has enormous potential to improve financial inclusion for people in emerging countries. In this regard, the present study examined the predictors of continuance intention to borrow from P2P lending, especially as a Multi-Sided Platform (MSP) that relied heavily on critical mass to succeed. This research was among the first that analyzed the behavioral intention of P2P lending from the borrower’s perspective by expanding on the technology acceptance model (TAM) with two funda… Show more

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Cited by 5 publications
(4 citation statements)
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“…Another significant relationship was found between perceived critical mass and intention to use m-Health app ( p -value = 0.000 < 0.05) and adoption to use m-Health app ( p -value = 0.000 < 0.05). in the current study, which supported the results reported by Widyanto et al 18 . The prior study elaborated that, when consumers believe that the majority of their peers are using a specific technology, critical mass may be reached following the increase in the propensity of actual usage of the technology.…”
Section: Discussionsupporting
confidence: 94%
See 2 more Smart Citations
“…Another significant relationship was found between perceived critical mass and intention to use m-Health app ( p -value = 0.000 < 0.05) and adoption to use m-Health app ( p -value = 0.000 < 0.05). in the current study, which supported the results reported by Widyanto et al 18 . The prior study elaborated that, when consumers believe that the majority of their peers are using a specific technology, critical mass may be reached following the increase in the propensity of actual usage of the technology.…”
Section: Discussionsupporting
confidence: 94%
“…Critical mass can be achieved when consumers observe that most of their peers have utilised the particular technology—this subsequently increases the possibility of actual adoption of the technology 18 . There are various factors that influence the relationship between beliefs and IT adoption, depending on the technology under consideration 21 .…”
Section: Literature Reviewmentioning
confidence: 99%
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“…En este orden de ideas, el financiamiento colectivo de préstamos, como modelo de formación de capital, está en expansión (Moysidou y Hausberg, 2019) al transformar mediante innovaciones la forma en que consumidores y emprendedores, así como la pequeña y mediana empresa tienen acceso a formas complementarias de financiamiento (Block et al, 2018;Ziegler et al, 2021). Como plataformas de financiamiento colectivo de préstamos, tienen un gran potencial de inclusión financiera (Widyanto et al, 2022). Como modelo de negocio, se agrega al grupo de innovaciones disruptivas (como lo fue la banca en línea o los fondos mutuos) que han cambiado y desarrollado los mercados financieros a través de los años (Jeremy y Neal, 2009).…”
Section: Introductionunclassified