Purpose The purpose of this study is to investigate the antecedents of behavioral intention to use (BIU) mobile payment in Indonesia by extending unified theory of acceptance and use of technology (UTAUT) with user privacy constructs, namely, perceived security (PS), perceived risk (PR) and trust (Tr). Design/methodology/approach This is a quantitative research using the covariance-based structural equation modeling method, whereby the researchers conducted an online survey and distributed online questionnaires to users of mobile payment from all over Indonesia to obtain the data. The sample in this study consisted of 358 respondents. Findings This study found that social influence, facilitating conditions, PS, performance expectancy and Tr have a significant and direct influence on BIU mobile payment. PR was not found to have a significant and direct relationship with BIU, but it was indirectly affecting the latter through Tr as the mediating variable. Originality/value The researchers modified UTAUT by incorporating PS, PR and Tr to create a more comprehensive model in predicting mobile payment adoption, especially considering the risky nature of digital transactions in emerging economies like Indonesia. This extended model has never been thoroughly explored in previous studies.

Tujuan dari penelitian ini adalah untuk menganalisa faktor-faktor yang mempengaruhi minat menggunakan aplikasi pembayaran bergerak. Secara khusus, peneliti mengembangkan UTAUT2 (Unified Theory of Acceptance and Use of Technology) dengan menambahkan factor Persepsi Keamanan dan Kepercayaan untuk dapat menjelaskan variable endogenous pada penelitian ini dengan lebih baik. Sampel pada penelitian ini dibatasi pada pengguna sebuah brand pembayaran bergerak di daerah Jabodetabek, dengan data yang didapatkan melalui kuesioner online (n=144). Data pada penelitian ini diuji dengan menggunakan metode penelitian kuantitatif dengan menjalankan analisa SEM-PLS. Penelitian ini menemukan bahwa Pengaruh Sosial, Motivasi Keduniawian, dan Kepercayaan mempengaruhi Minat Menggunakan secara signifikan dan langsung, sedangkan Ekspektasi Usaha, Persepsi Keamanan, dan Ekspektasi Kinerja memiliki pengaruh tidak langsung terhadap Minat Menggunakan. Adjusted R2 dari variabel endogenous Minat Menggunakan pada penelitian ini adalah 71.6%. Hasil dari penelitian ini memberikan kontribusi pada diskusi yang sedang berjalan terkait dengan penggunaan pembayaran bergerak sebagai ‘disruptor digital’ di masa mendatang dengan menambahkan dua variabel penting terkait privasi pengguna.  The objective of this research is to analyze the antecedents of Behavioral Intention to use mobile payment platform. Specifically, the researchers expanded on UTAUT2 (Unified Theory of Acceptance and Use of Technology) by incorporating Perceived Security and Trust to better explain the endogenous variable. The sample of this study was limited to the users of mobile payment platforms in the Greater Jakarta area, and the data were collected using online questionnaires (n=144). The data in this study were examined using quantitative research by utilizing the SEM-PLS analysis. This research found that Social Influence, Hedonic Motivation, and Trust directly and significantly affected Behavioral Intention, while Effort Expectancy, Perceived Security, and Performance Expectancy had an indirect relationship with Behavioral Intention. Finally, the adjusted R2 of Behavioral Intention in this study is 71.6%. The results of this study contributed to the ongoing discussion on mobile payment adoption as the next digital disruptor by incorporating two important user privacy constructs.

<p>This research examined the influence of social media advertising conducted by beauty influencers. The researchers analyzed the impact of Celebrity Credibility (i.e., Expertise, Trustworthiness, and Attractiveness), Reputation, and Persuasive Capabilities toward Purchase Intention. The respondents in this research were 154 young women from Generation Z who lived in the Greater Jakarta (Jabodetabek) area and followed the social media beauty influencers who endorsed a renowned homegrown cosmetics brand. This research utilized a quantitative method using the Multiple Linear Regression analysis. The results of this study showed that only two independent variables associated with the beauty influencer, namely, Attractiveness and Persuasive Capabilities, yielded a significantly positive influence toward Purchase Intention. In contrast, the rest of the variables were not significant. All independent variables had a simultaneously significant impact on Purchase Intention. Finally, all independent variables contributed 72.4% to the dependent variable, while the rest were explained by other variables not examined in this research.</p>

Purpose A huge investment launching the marketing program is made by the manufacturers to establish brand loyalty with retailers and other supply chain partners; however, what is the impact of these efforts on retailer-perceived brand equity (RPBE) is scarcely investigated in a business-to-business (B2B) context. The purpose of this paper is to investigate the impact of Nu Green – a brand of tea as a manufacturer’s marketing efforts on RPBE. Design/methodology/approach Based on the positivist paradigm, the authors followed a survey-based approach to collect data from 125 retailers of Nu Green Tea brand from Indonesia. The collected data were rigorously analyzed by means of structural equation modeling. Findings The results reveal that elements of marketing efforts such as supplier image, distribution strategy, and push and pull promotions have a significant impact on the RPBE of Nu Green. Originality/value This research extends the understanding of retail marketing in a B2B context by investigating the impact of marketing efforts on RPBE.

This research was conducted to explore the factors predicting the Entrepreneurial Intention among female entrepreneurs in the Balinese tourism industry. The theory of planned behaviour (TPB) framework was utilised as the mediating variables, while Exposure to Role Models, Psychological Characteristics, Entrepreneurship Education, and Access to Financial Capital are used as the exogenous variables. This study used a quantitative method by employing the Likert scale for the questionnaires with a total of 352 respondents and analysed using the Structural Equation Modelling (SEM). This study found that Psychological Characteristics and Entrepreneurship Education had an indirect influence on Entrepreneurial Intention through the mediating variables of Personal Attitude and Perceived Behavioural Control. Access to Financial Capital was also found to have an indirect influence on Entrepreneurial Intention with the Perceived Behavioural Control as the mediating variable