Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers

Saepudin, Dindin; Shojaei, Alireza Shabani; Barbosa, Belém; Pedrosa, Isabel

doi:10.3390/bs13020171

Cited by 7 publications

(2 citation statements)

References 88 publications

(144 reference statements)

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“…As satisfaction depends on the value that consumers perceive in specific products and services (Zeithaml et al, 1988), it is also an important aspect in sustainability literature (Martinez, 2015;Jung et al, 2020;Chen, 2010), given the value consumers place on environmental-friendly options (Saepudin et al, 2023). Therefore, it is expected that the practice of offering packaging-free food products will have a positive impact on brand image.…”

Section: Research Hypotheses Developmentmentioning

confidence: 99%

Packaging-free practices in food retail: the impact on customer loyalty

Barbosa

Shojaei

Miranda

2023

BJM

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PurposeThis study analyzes the impact of packaging-free practices in food retail stores, particularly supermarkets, on customer loyalty.Design/methodology/approachBased on the literature on the impacts of sustainable practices and corporate social responsibility (CSR) policies on consumer behavior, this study defined a set of seven hypotheses that were tested using data collected from 447 consumers that regularly buy food products at supermarkets. The data were subjected to structural equation modeling using SmartPLS.FindingsThis study confirmed that packaging-free practices positively influence brand image, brand trust, satisfaction and customer loyalty. The expected positive impacts of brand image and satisfaction on customer loyalty were also confirmed. However, the expected impact of brand trust on customer loyalty was not confirmed.Practical implicationsThis article demonstrates how a competitive sector can reap benefits from implementing sustainable practices in the operational domain, particularly by offering packaging-free products at the point of purchase. Thus, as recommended, general retail stores (e.g. supermarkets) gradually increase the stores' offering of packaging-free food products, as this practice has been shown to have positive impacts not only on brand image, but also on customer satisfaction and loyalty.Originality/valueThis study extends the literature on the effects of sustainable practices on customer loyalty, by focusing on a specific practice. Furthermore, this study contributes to the advancement of research on packaging-free practices in retail by developing a research framework and providing evidence on the direct and indirect effects of this specific practice on customer loyalty.

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Section: Research Hypotheses Developmentmentioning

confidence: 99%

Packaging-free practices in food retail: the impact on customer loyalty

Barbosa

Shojaei

Miranda

2023

BJM

Self Cite

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“…Ethical self-identity also influences actual behavior. Individuals who strongly identify with ethical values are more likely to translate their intentions into actions by making green or ethical purchases (Saepudin et al, 2023). Their ethical self-identity serves as a driving force that propels them to actively seek out and purchase products or services that align with their ethical beliefs, contributing to their overall green purchase behavior (Chen et al, 2023;Kharbanda et al, 2023;Wu & Liu, 2023).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Afifah,

Kuswati

2023

Se. Asian Bus. Rev.

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This research aims to examine the influence of ethical self-identity on green purchasing, mediated by green purchase intention. The study elucidates pro-environmental behavior concerning the purchase of environmentally friendly products that support issues related to the circular economy in the digital era. The research methodology employs a quantitative deductive approach to test hypotheses. A survey research design was used to investigate green purchasing behavior, with a sample size of 205 respondents from the Surakarta city area. Non-probability sampling was utilized employing the purposive sampling method. Instrument tests included assessments for convergent validity, discriminant validity, as well as reliability tests using Cronbach's alpha and composite reliability, confirming valid and reliable results. These instrument tests and hypothesis testing were conducted using Smart PLS 3.2.9 software, generating output for the outer model and inner model. Data analysis involved a two-step algorithm process and bootstrapping. The analysis results indicate that ethical self-identity and green purchase intention significantly influence green product purchasing behavior. It was evidenced that the intention to purchase green products mediates the influence of ethical self-identity on green product purchasing behavior.

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Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption

Basheer

2023

Environ Dev Sustain

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Intention to Purchase Eco-Friendly Handcrafted Fashion Products for Gifting and Personal Use: A Comparison of National and Foreign Consumers

Cited by 7 publications

References 88 publications

Packaging-free practices in food retail: the impact on customer loyalty

Packaging-free practices in food retail: the impact on customer loyalty

Does Green Purchase Intention Mediate the Effect of Ethical Self Identity on Green Purchase?

Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption

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