Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption

Li, Jing; Hu, Lifen; Basheer, Muhammad Farhan

doi:10.1007/s10668-023-03696-x

Environ Dev Sustain

2023

DOI: 10.1007/s10668-023-03696-x

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Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption

Jing Li

Lifen Hu

Muhammad Farhan Basheer

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2023

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Cited by 2 publications

References 75 publications

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Eco-Conscious Creation: Navigating the Nexus of Sustainability and Production Design

Singh,

Chirade,

Taluja

et al. 2023

E3S Web Conf.

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In a period characterised by an increasing recognition of environmental concerns and the pressing requirement for sustainable methodologies, the convergence of sustainability and production design has emerged as a pivotal area of focus. The paper addresses the intricate interplay between creative production methods and the pressing need to reduce their environmental impact. This study explores the complex problems and potential benefits associated with integrating artistic innovation and ecological responsibility, drawing on multiple disciplines. This study critically examines the underlying concepts that underpin sustainable design across several industries, including fashion, architecture, cinema, and product manufacturing. It places particular emphasis on the influence of these principles on both the creative process and the final outcomes of these industries. This abstract examines the significant significance of ecoconscious production design in the reduction of waste, conservation of resources, and mitigation of environmental damage. By utilising real-world case studies and examining new trends, this research underscores the possibility of fostering collaboration among artists, designers, engineers, and sustainability specialists. This collaboration aims to develop environmentally sustainable, visually appealing, and socially responsible works. This research provide a complete understanding of the obstacles and potential associated with eco-conscious creation, with the goal of empowering creators, enterprises, and policymakers in the domain of sustainability and production design. By efficiently managing the navigation of this intersection, we may establish the conditions necessary for a more peaceful coexistence between human creativity and the natural environment, so guaranteeing a more promising and sustainable future for all stakeholders involved.

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Eco-Conscious Creation: Navigating the Nexus of Sustainability and Production Design

Singh,

Chirade,

Taluja

et al. 2023

E3S Web Conf.

View full text Add to dashboard Cite

show abstract

Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels

Rasheed,

Balakrishnan

2023

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Purpose This study aims to examine the influence of collectivism, brand prestige and brand identification on green brand loyalty among Generation Z and older generation travellers in India. Loyal consumers are essential for the long-term success of hotels. Design/methodology/approach A single cross-sectional design is used in the study, with a total of 277 Generation Z and 299 Older generation travellers surveyed directly at three different tourist destinations in India. The PLS-SEM approach is used to analyse the data. Findings The study’s findings showed that among Generation Z travellers, factors such as collectivism, brand identification and brand prestige play a significant role in shaping green brand loyalty towards hotels. Furthermore, we noted that collectivism directly influences brand prestige and identification. Conversely, for the older generation, the study did not substantiate the impacts of collectivism on green brand loyalty nor the relationship between brand identification and green brand loyalty. Originality/value This study uniquely contributes to the literature by revealing generational differences in the influence of collectivism and brand factors on green brand loyalty within the Indian hotel industry.

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Linking green perceived value and green brand loyalty: a mediated moderation analysis of green brand attachment, green self-image congruity, and green conspicuous consumption

Cited by 2 publications

References 75 publications

Eco-Conscious Creation: Navigating the Nexus of Sustainability and Production Design

Eco-Conscious Creation: Navigating the Nexus of Sustainability and Production Design

Going green and staying loyal: how different are generation Z travellers towards green brand loyalty of hotels

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