“…The aim of this thesis is to show that the various manifestations of the discrepancy between sustainable development goals and actual behaviour in consumer behaviour and marketing can be explained by the overarching difference in construal level of sustainable development as an abstract construct and sustainable behaviour as concrete actions. Over the years this discrepancy between sustainable development goals and actual behaviour has been explained in terms of social dilemmas (Gupta & Ogden, 2009;Shultz & Holbrook, 1999), temporal discounting (Hardisty & Weber, 2009;Shultz & Holbrook, 1999), place attachment and NIMBY-ism (Devine-Wright, 2013;Feitelson, 1991), or information processing (Laureati, Jabes, Russo, & Pagliarini, 2013;Trumbo & O'Keefe, 2005). These different explanations neatly follow the dimensionality of psychological distance, which supports an overarching explanation in terms of construal level theory of psychological distance.…”