Sustainable consumption and marketing

Dam, Y.K. van

doi:10.18174/370623

Cited by 5 publications

(14 citation statements)

References 398 publications

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“…Apart from the descriptive analysis of green segments, other studies conducted cluster analysis to identify consumer segments based on environmental values, sociodemographic, and psychological constructs and proposed policies and marketing recommendation accordingly (Albayrak et al, 2010;Annunziata & Vecchio, 2013;Do Paco et al, 2009;Gilg et al, 2005;Oliver & Rosen, 2010;Park & Lee, 2014;Trivedi et al, 2015). Kotler et al (2019) andVan Dam (2016) highlighted the importance of segmentation in the era of value-driven marketing. Both literatures described the consumers according to their level of greenness.…”

Section: Green Segmentationmentioning

confidence: 99%

“…Therefore, change in individual practice needs behavioral reshaping, not RCT. However, there is evidence that individual cognitive deliberation through information and knowledge can, to a certain degree, influence behavior (Jackson, 2005;Van Dam, 2016). Individuals hold a different set of information, comprehension and past experience; as a result, they develop different sets of relationships and values towards nature.…”

Section: Demand-led Sustainability: Rational and Irrational Consumptionmentioning

confidence: 99%

“…Social dilemma or socio-temporal dilemma is a key barrier that hinders sustainable consumption decisions (Bechtel & Churchman, 2003;Hanss, 2012;Van Dam, 2016). Social psychology is often being studied with a social dilemma approach as it investigates how consumers deal with dilemmas between individual and collective interests (social conflicts) and short-term and long-term interests (temporal conflicts).…”

Section: Social Psychology Theory and The Dilemma In Sustainable Cons...mentioning

confidence: 99%

“…Environmental values, concern, consciousness, attitude and awareness are the constructs that are closely interrelated and thus often being studied together as an integrated construct (Do Paco et al, 2009;Gilg et al, 2005;Pavalache-Ilie, 2017;Straughan & Roberts, 1999). Van Dam (2016) added that values are sometimes viewed as part of identity. Albayrak et al (2010) stressed the synonymous among environmental concern, attitude and awareness.…”

Section: )mentioning

confidence: 99%

“…Egoistic values represent values placed on personal cost and benefit while altruistic values and biospheric values represent values placed on society and the ecosystem accordingly. Moreover, for the past decades, the measurement of ecological value has been dominated by the New Environmental Paradigm (NEP) which is designed to measure concern towards the environment at individual level since it measures where individuals place values: self or nature (Van Dam, 2016). It focuses on human-nature relationships by incorporating the 'limit to growth' and 'man over nature' concept at two ends of the spectrum.…”

Section: )mentioning

confidence: 99%

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Investigating sustainable consumption practices: a case of single-use plastics in online food delivery market, Thailand

Wongprapinkul

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Online food delivery platforms have demonstrated their financial success in the Thai market during the past few years. As a result, 560 - 2,856 million pieces of Single-use Plastics (SUPs) are expected each year. Furthermore,�the Coronavirus Disease 2019 (COVID-19)�caused a dilemma in sustainable consumption and�intensified the plastic waste situation. The social dilemma�poses difficult short-term choices between health and the environment.�The concern is that while Thais have started�to adopt new sustainable lifestyles with the no-plastic-bag policy, environmentalists worry that this COVID disruption will have a long-term behavioural impact on SUPs consumption habits.�Consuming single-use packaging and cutlery is regarded as habitual consumption, where anomalies�deviate decisions from rational (sustainable) consumption choices.�Moreover, individual consumption decisions occur in�the�market with�failures, where the decisions are not optimized. Green products are more expensive,�green information is�insufficient, and the waste management system is not efficient. Taking into consideration the micro and macro-limitations of achieving sustainable consumption, this study proposes�initiatives to reduce and redirect the current set of consumption practices.�These initiatives are based on behavioral instruments, market-based instruments, infrastructure and system provision, and green marketing approaches. Based on these rationales,�this research aims to understand the green profiles of each consumer group through cluster analysis based on a dilemma in sustainable consumption. It also aims to understand the dynamics in the multi-stakeholder system and identify leverage points in the system. The proposed initiatives were tested for their practicality and potential to reduce SUPs in the food delivery business. Ultimately, this study proposes�strategic recommendations to reduce SUP in the food delivery business.�The recommendations�cover�segment-specific managerial implications as well as�system-wide�measures with policy implications that would benefit the food delivery platforms, merchant partners, civil society, and policy makers.�The survey questionnaire was mainly conducted online using both quantitative and qualitative methods, including cluster analysis, system dynamic analysis, and thematic analysis.� The findings suggested a three-cluster solution. Each cluster was found to be distinct in behavioral, environmental psychological, and demographic profiles. The managerial implication suggested that the initiatives should target the green cluster (cluster 3) and the general consumers (cluster 1) with different incentive schemes. System analysis revealed that post-consumption system', economic instruments, law and regulations', benefit alignment' and cost and profit' were high leverage points in the system that need to be improved. The study proposed setting no cutlery' as a default option, and adding eco-label' as short-term initiatives, while long-term strategies involve eco-packaging subsidies' and deposit-return scheme'.

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