“…At this time, a big data marketing strategy must be adopted. Based on these accumulated data, we must portray the demanding market search behaviors [25], correctly infer consumers' intentions and preferred actions [26] while accurately gaining insight into consumers' changes in a timely manner and using big data to help the business make better decisions [9,10], enhance consumers' experience [5,27], use digging and analyzing data to understand consumers' demand preferences more clearly, enhance the conversion for the entire supply chain network management [28] and, finally, transform the big data marketing strategy into economic benefits. In addition, the service supply chain indicates, forecasts, analyzes and guides consumer behaviors based on datadriven analysis [29].…”