Intelligent apparel product cross-selling using radio frequency identification (RFID) technology for fashion retailing

Wong, Wai Keung; Leung, S.Y.S.; Guo, Zitao; Zeng, Ziqiang; Mok, Pik Yin

doi:10.1533/9780857098115.159

Cited by 2 publications

(3 citation statements)

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“…With the advent of digital technologies and the combination of RFID with smart dressing systems (SDS), intelligent product selling systems are emerging as a new source of competition among fashion retailers (Wong et al , 2014). RFID-enabled SDS can more effectively promote new designs and clothes to customers, and introduces a new strategy for online product marketing and selling.…”

Section: Resultsmentioning

confidence: 99%

“…However, these techniques cannot capture the latest tastes of customers, as they rely on the entire database of customers’ past shopping trends. SDS has real-time data collection and analysis features to predict changing shopping tastes (Wong et al , 2014). Thus, RFID, combined with SDS, can significantly exploit these benefits over conventional database marketing by capturing the latest preferences or tastes of customers.…”

Section: Resultsmentioning

confidence: 99%

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Technology adoption in the apparel industry: insight from literature review and research directions

Hoque

Rasiah

Furuoka

et al. 2021

RJTA

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Purpose This paper aims to identify key theoretical cornerstones and research trends in the apparel industry. It also compares theoretical bases with those of the general research domain in technology adoption literature and, thus, provides future policy guidelines for practitioners and research gaps for further studies. Design/methodology/approach Documents were collected from the Web of Science (core collection) database using systematic methods. The bibliometric coupling and co-citation analyses were conducted using VOSviewer software to construct theoretical cornerstones and research trends in the apparel industry. Findings Literature in the apparel industry focuses mainly on the diffusion of innovation and the theory of reasoned action. Hence, the literature lacks investigations of technology–organization–environment and institutional theories for technology adoption in the apparel industry. This study also traces six clusters of prevalent research trends: radiofrequency identification, virtual-try on technology for e-commerce, computer-aided design, Industry 4.0 technologies, virtual-try on technology in design and information technology. Originality/value Little research is done on theoretical cornerstones on technology adoption in the apparel industry. This study looks into the theoretical bases for technology adoption, research trends in the apparel supply chain and calls for future research necessities.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Technology adoption in the apparel industry: insight from literature review and research directions

Hoque

Rasiah

Furuoka

et al. 2021

RJTA

View full text Add to dashboard Cite

show abstract

“…According to Haq and Farooq (2019), an augmented fitting room is an equivalent of instore dressing room, which enables customers to try on clothes virtually instead of physically (p. 102). Wong, Leung, Guo, Zeng, & Mok (2014) emphasize that customers who use the fitting rooms want to determine whether different outfits suit them.…”

Section: Rfid-based Smart Fitting Roomsmentioning

confidence: 99%

Brick-and-mortar retailers: Becoming smarter with innovative technologies

Vojvodić

2019

Strategic Management

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Nowadays, advanced interactive in-store technologies provide brick-and-mortar retailers with a wide range of opportunities to interact with customers. Based on a comprehensive review of the academic and practitioner literature, the purpose of this paper is to advance understanding of smart, innovative technologies in brickand-mortar retail settings, and to determine a framework for further analysis. In addition, a pilot survey was conducted to gain better understanding of self-service technology from the perspective of food retailers. Despite the perceived diminishing role, brick-and-mortar retailers have the potential to be powerful players in the future of shopping. Apart from adapting to the latest technology, the key to retailers' success is introducing customers to the emerging technology within smart retail settings while encouraging their active digital engagement. Technological advancements help retailers gather various information on consumer behaviour, as well as their expectations, needs and preferences. By developing their technological capabilities, retailers will be able to create a unique in-store experience and make shopping in brick-and-mortar stores enjoyable.

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Intelligent apparel product cross-selling using radio frequency identification (RFID) technology for fashion retailing

Cited by 2 publications

References 34 publications

Technology adoption in the apparel industry: insight from literature review and research directions

Technology adoption in the apparel industry: insight from literature review and research directions

Brick-and-mortar retailers: Becoming smarter with innovative technologies

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