Brick-and-mortar retailers: Becoming smarter with innovative technologies

Abstract

Nowadays, advanced interactive in-store technologies provide brick-and-mortar retailers with a wide range of opportunities to interact with customers. Based on a comprehensive review of the academic and practitioner literature, the purpose of this paper is to advance understanding of smart, innovative technologies in brickand-mortar retail settings, and to determine a framework for further analysis. In addition, a pilot survey was conducted to gain better understanding of self-service technology from the perspective of food retailers. Despite the perceived diminishing role, brick-and-mortar retailers have the potential to be powerful players in the future of shopping. Apart from adapting to the latest technology, the key to retailers' success is introducing customers to the emerging technology within smart retail settings while encouraging their active digital engagement. Technological advancements help retailers gather various information on consumer behaviour, as well as their expectations, needs and preferences. By developing their technological capabilities, retailers will be able to create a unique in-store experience and make shopping in brick-and-mortar stores enjoyable.

Self‐efficacy and callousness in consumer judgments of AI‐enabled checkouts

“…2.1 | From SCSs to AI-enabled checkouts (just walk out) Supermarket shoppers globally have become familiar with SCSs as part of their shopping process (Vojvodić, 2019). Initially, retailers introduced SCSs to benefit the supermarket in terms of cost cutting (Iqbal et al, 2018).…”

Sustainability of Food Placement in Retailing during the COVID-19 Pandemic

“…This set of measures should include: (1) in the manufacturing sector, (a) implementation of modern IT solutions for better flow of information along the FSC such as IoT, biosensors, TT indicators, and RFID technology [44], (b) redirection of employees and business operations to work from home, (c) introduction of clear standards, supervision measures, and procedures for teleworking; (2) in the physical distribution sector, this means the transformation of the traditional FSC to electronic FSC with the expansion of electronic food placement (it should reach a share of 10-15% of total food placement); (3) in the wholesale sector the emphasis is on logistic support for the electronic placement of food in the form of special delivery services; and finally, (4) for the retail sector the promotion of electronic ordering and development of new electronic stores is the key. In addition, the possibility of immediate contact between employees and consumers should be reduced in the retail facilities specialized in food placement [45,46] through non-cash payment, electronic cash registers, etc.…”

Information Technology as Enabler of Transparency in Food Supply Chains - An Empirical Study

“…• Smart Shopping Carts: Intelligent shopping carts, also known as smart trolleys or smart shopping carts, are equipped with scanners (e.g., hand scanners) and a screen (e.g., tablet). This provides additional services like scanning products to access further information or self-service payment [29].…”