“…The pressure to publish in impact journals is especially more significant for researchers seeking tenure positions in North American universities, which may, for example, inhibit relevant research by practitioners (O'Reilly & Tushman, 2007), considering relevant phenomena (Doh, 2015;Hambrick, 2007;Helfat, 2007;Miller, 2007). Regardless of the importance of finding the normative context, epistemic norms inhibit research with social relevance (Miller & Neff, 2013) in business and management research (Scafuto, Serra, Guerrazzi, & Maccari, 2020).…”