Intellectual Property and the Markets of Ideas

Ramello, Giovanni B.

doi:10.2139/ssrn.597482

Cited by 3 publications

(3 citation statements)

References 64 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…I (and others) suggest there are markets for behaviors and ideas. Indeed, intellectual JSOCM 2,2 property rights exist as a way of protecting information and knowledge in the markets of ideas (Ramello, 2005). And though "markets of behaviors" is not a typical way to think about what we do, in fact people are making choices about the behaviors they engage in through being exposed to various types of models and experiences (Bandura, 1986).…”

Section: Markets and Social Marketingmentioning

confidence: 99%

Transformative social marketing: co‐creating the social marketing discipline and brand

Lefebvre

2012

Journal of Social Marketing

176

214

View full text Add to dashboard Cite

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to explore the field of social marketing. The field needs to evaluate what works, and more importantly for it to prosper and remain relevant, it must discover and incorporate concepts and techniques from other disciplines that are aligned around core ideas of people-centered and socially oriented. Design/methodology/approach -The paper reviews new insights and understandings from modern social marketing practice, social innovation, design thinking and service design, social media, transformative consumer research, marketing theory and advertising practice and develops a model for transforming social marketing thought, research and practice. Findings -A three dimensional model is presented that includes: scope -co-creation, conversations, communities and markets; design -honoring people, radiating value, engaging service and enhancing experiences; value space -dignity, hope, love and trust. Originality/value -The presentation weaves together a set of ideas from different disciplines that together strengthen the social marketing approach and provide a broader set of outcomes and perspectives that can be incorporated into work in this field.

show abstract

Section: Markets and Social Marketingmentioning

confidence: 99%

Transformative social marketing: co‐creating the social marketing discipline and brand

Lefebvre

2012

Journal of Social Marketing

176

214

View full text Add to dashboard Cite

show abstract

“…The 'signifier' is the identifiable sign, the 'signified' is the semantic content of the sign, i.e. its meaning, and the 'referent' is that object to which both 10 Even in cases where the total number of products available is considerable -as in the market of CDs -the successful items generally have low interchangeability, enabling the owner of the IPR to behave like a local monopolist (Silva and Ramello, 2000;Ramello, 2005a). Persisting situations of this type have led to the concentration of markets in various industry sectors (OECD, 1998), ultimately resulting in monopolies, as in the pay-Tv sector of several European countries (Nicita and Ramello, 2005).…”

Section: The Mainstream Economics Of Sign and Trademarkmentioning

confidence: 99%

Appropriating signs and meaning: the elusive economics of trademark

Ramello¹,

Silva²

2006

Industrial and Corporate Change

View full text Add to dashboard Cite

This paper deals with economic analysis of trademark. Its presence in markets is originally connected with the problem of information asymmetries and the need to provide information for assisting exchanges, so as to avert the market failure brought about by adverse selection. However this information-conveying function is also accompanied by a differentiation effect, arising from the power of persuasion that signs can exert on individuals. The exploitation of differentiation has given rise to the practice of branding, which ties markets and consumption to the realms of meaning and experience. Branding is so all-pervasive in today's economy as to have somehow transfigured it, so that the role of persuasion is now pre-eminent. Nonetheless, the mainstream economic theory tends to resist acknowledging this change, which would to a large extent call into question well-established hypotheses and theoretical tools. The general response has therefore been to assume that the informational role of trademark predominates, and to use this hypothesis to construct models, welfare evaluations and policy prescriptions that bear little or no relation to the actual markets. The opposing approach -in the shadow of the Nelson's and Arrow's seminal papers on economics of information -is recognising the idiosyncratic character of information, and therefore drawing conclusions and devising solutions that, while still based upon the welfare criterion, also incorporate a wider awareness and a deeper representation of the scenario under study. The present work attempts to move in this direction, showing how different disciplines can provide some key epistemological tools for enabling economists to effectively evaluate the welfare outcomes of the introduction and progressive alteration of a particular intellectual property right within the realm of signs and meanings.

show abstract

“…While some scholars postulate that increased protection of IPRs stimulates economic growth and development via the positive impact on factor productivity (see for example, Gould & Gruben, 1996;Falvey et al, 2006;Ramello, 2005), some skeptics are of the stance that IPRs protection and adherence to international treaties (laws) may impede, rather than encourage economic growth in developing countries (Ramello, 2011;Nicita & Ramello, 2007 ) 1 . A great chunk of the opposition to stronger IPRs asserts that because the existing technology in developing countries is more imitative and/or adaptive in nature (rather than suitable for creation of new innovations) developing countries will be greatly hampered by such changes in policy (Asongu, 2014a, p. 527).…”

Section: Introductionmentioning

confidence: 99%

The impact of software piracy on inclusive human development: evidence from Africa

Asongu

Andrés

2017

International Review of Applied Economics

View full text Add to dashboard Cite

This paper examines two dimensions of the software piracy-development nexus to complement existing formal literature. It empirically assesses the incidence of piracy on the Human Development Index (HDI) and its constituents and then the instrumentality of Secondly, adoption of tight IPRs regimes may negatively affect human development by diminishing the literacy rate and restricting diffusion of knowledge.

show abstract

Intellectual Property and the Markets of Ideas

Cited by 3 publications

References 64 publications

Transformative social marketing: co‐creating the social marketing discipline and brand

Transformative social marketing: co‐creating the social marketing discipline and brand

Appropriating signs and meaning: the elusive economics of trademark

The impact of software piracy on inclusive human development: evidence from Africa

Contact Info

Product

Resources

About