“…Driven by a combination of an instrumentalist policy ethos (Davies, 2008;Gray, 2008Gray, , 2011Levitt, 2008), a certain cultural populism with a consumerist bent (McGuigan, 2004(McGuigan, , 2010 and the managerialization of public sector organizations under the new mangerialist regime (or New Public Management) (Clarke, Gewirtz, & McLaughlin, 2000;Deem, Hillyard, & Reed, 2007;Newman, 2013), the museum has been redefined as an instrumentalizable service to the extent that it owes its existence to the tax-paying public of citizen-consumers (Gray, 2008(Gray, , 2011Levitt, 2008;Tlili, 2008;Tlili et al, 2007). In one sense, museum work can be seen as a public service fulfilling cultural, educational and civic functions for the public.…”