In this article, we contend that in media stories on the science of reading, journalists have relied on strategic metaphorical framing to present reading education as a public crisis with a narrow and settled solution. Drawing on data from a critical metaphor analysis of 37 media stories, we demonstrate how frames used in recent media reporting have intensified the reading wars, promoting conflict and hampering conversation among stakeholders and across research paradigms and methodologies. The media have asserted a direct connection between basic research and instructional practice that, without sufficient translational research that attends to a variety of instructional contexts and student populations, may perpetuate inequities. We end with an example of collaboration and a challenge to reframe reading education in ways that center collaboration and conversation rather than conflict.