Integration of RFID and business analytics for trade show exhibitors

Chongwatpol, Jongsawas

doi:10.1016/j.ejor.2015.01.054

Cited by 17 publications

(16 citation statements)

References 16 publications

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“…Researchers should also consider the possibility of applying RFID technologies, such as reader devices, tags and electronic ID cards that can track participant movements in real-time (Chongwatpol, 2015). These tracking technologies produce unique spatial and temporal data that can be used to map out major behavioral patterns during trade show visits (Gopalakrishna et al, 2010).…”

Section: Data Collection Methodsmentioning

confidence: 99%

A systematic review of the trade show marketing literature: 1980–2014

Tafesse

Skallerud

2017

Industrial Marketing Management

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The trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body of research has not been subject to a systematic literature review. Accordingly, the purpose of this article is to provide a systematic review of the trade show marketing literature with the aim of delineating its current state, trends, gaps and inconsistencies. To this end, multiple electronic databases were searched and 91 trade show articles published in 24 marketing journals were extracted.The extracted articles were carefully analyzed with the help of a comprehensive classification framework focusing on broad thematic, theoretical and methodological dimensions. The

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Section: Data Collection Methodsmentioning

confidence: 99%

A systematic review of the trade show marketing literature: 1980–2014

Tafesse

Skallerud

2017

Industrial Marketing Management

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“…Growing role of analytics has been recently emphasised as an opportunity to enhance the value from available data both in public and private sectors (Bayrack, 2015;Acito and Vijay, 2014). Different documented analytics applications for various sectors are presented in literature as successful examples of positive contribution to real cases: restaurants (Demydyuk et al, 2015), healthcare (Ward et al, 2014), real estate (Phumchusri and Swann, 2014), security (McCue, 2006) and trade shows (Chongwatpol, 2015) among the others. In this paper, an application to BEP analysis and improving estimation of firm's costs curve for a more accurate contribution margin analysis is presented.…”

Section: Discussionmentioning

confidence: 99%

Costs function assessment: an empirical business analytics approach for decisional purposes

Focacci

2018

IJBSR

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The aim of the present paper is, without any pretension of to be exhaustive, to propose a business analytics contribution in the elaboration of a reliable and accurate assessment of firm's costs function for decision purposes. As a matter of fact, the analyst/consultant, the entrepreneur itself or also the manager has not always the possibility to access to the wide range of all the needed useful information to deal with this task. Income statements or general accounting documents could not record-for an appropriate and sound assessment-all relevant figures. In these (not-extraordinary) cases, supplementary and accurate data gathering is both extremely hard to carry on and not synchronised with entrepreneurial needs. Hence, an analysis developing informed business decisions seems not possible except of roughly approximations. Considering these binding constraints, business analytics tools-by recurring to their interdisciplinary versatility-can surely support managerial decision-making widening and strengthening possibilities to enhance the value of retrievable insights from traditional firm's accounting data. Under this perspective, management accounting combines its traditional informational power with sound scientific support for a renewed, more efficient and multidisciplinary approach to business.

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“…AR-technology smart exhibition system based on digital devices enables visitors to obtain more detailed information [ 15 ]. As for the third aspect of technologies to identify and track attendees, booth recommendation systems are designed based on RFID and Quick Response (QR) code to collect data by scanning readers and tags [ 8 , 16 ]. As a type of RFID technology, Near-Field Communication (NFC) is a contactless communication technology which has been developed into NFC-based O2O service platform to send and receive data, and foster interconnection among partners in the exhibitions [ 28 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Employability skills for MICE management in the context of ICTs

2022

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Information and Communication Technologies (ICTs) applications have become a vital part for MICE industry. MICE higher education is expected to provide their graduates with essential management knowledge and ICTs operational skills to meet the industry demands on the rise. This empirical study investigates the perceptions of employability skills for MICE management in the context of ICTs. Based on the questionnaire (n = 95), an initial 16 employability skills are proposed and the underlying dimensions are explored. The skills of communication, innovation, organizing and coordinating, market promotion, planning, project implementing, crisis management, proficiency in English and operation management are perceived as of great importance. Four categories of employability skills are analysed: Core Generic skills (CGS), Communicative Expression Skills (CES), Practical Hands-on Skills (PHS) and MICE Professional Skills (MPS). This study is crucial as it helps to identify the level of importance and dimension of employability skills for MICE management. For both academia and industry, the results of this study are useful to provide critical skills for multi-skilled and competitive employees for their future success.

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Integration of RFID and business analytics for trade show exhibitors

Cited by 17 publications

References 16 publications

A systematic review of the trade show marketing literature: 1980–2014

A systematic review of the trade show marketing literature: 1980–2014

Costs function assessment: an empirical business analytics approach for decisional purposes

Employability skills for MICE management in the context of ICTs

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