To explain the performance gap between firms in the same industry, this study focuses on innovation. It provides a new framework using the dynamiccapability view based on empirical analysis of domestic businesses. The findings of this study are as follows: First, when the uncertainty and competition intensity in the business environment and the level of innovation have "fit", it means that when the former goes up, so does the latter. In this regard, when the innovation capability of a firm is high, being "fit" means that the level of innovation is also high. When there was fitting innovation on industrial environment and innovation capacity, companies were able to achieve relatively high performance. Also, it was confirmed that instead of innovation for innovation capacity, innovation for industrial environment led to relatively higher performances of firms.