Governments regulate for many reasons, and deterring future undesirable acts is surely one of them. Economists have much to offer to deterrence-minded regulators. Economics studies how people respond to incentives, so economists can tell regulators how to deter. Economics also aspires to offer a rigorous definition of desirable behavior, so economists aim to tell regulators what to deter and why. This Chapter focuses on the economic analysis of deterrence. This analysis is not tied to any particular body of law. If we consider voluntary agreements among individuals-the subject of contract law-deterrence aims to induce efficient contracting, including efficient breach. If we focus on accidental harms governed by tort law, deterrence refers to assuring efficient levels of care and activity by tortfeasors and victims. And if we consider public enforcement of lawgovernment enforcement of rules ranging from criminal law to banking, securities, competition, tax, environmental, labor, and safety regulation among others-deterrence refers to preventing future socially harmful conduct. † Wilbur H. Friedman Professor of Tax Law, Columbia Law School. Bert Huang and Murat Mungan provided helpful comments.