2022
DOI: 10.2105/ajph.2022.306974
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Integrated Multicultural Media Campaign to Increase COVID-19 Education and Vaccination Among Californians, 2021

Abstract: Despite the availability of safe, effective COVID-19 vaccines, many remain unvaccinated or partially vaccinated. In 2021, the California Department of Public Health launched a California-wide integrated multicultural vaccine media campaign. The campaign was evaluated in two waves through online surveys with adults (n = 1594; n = 1575). Campaign exposure was associated with looking for vaccine information, visiting a state vaccine Web site, and becoming fully vaccinated during the campaign. Higher campaign expo… Show more

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Cited by 3 publications
(2 citation statements)
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“…It is also important to recognize that barriers to care for BIPOC persons should not solely be addressed via online services. Efforts need to be made to identify and address the reasons for lower vaccination rates and higher rates of infection, such as the development of multicultural media efforts in California (Dominguez et al., 2021). In‐person care is central to healthcare, and while it changed during the COVID pandemic, this should not allow for fewer efforts to be made to improve healthcare access for everyone, especially members of BIPOC communities (Lau & Sosa, 2022).…”
Section: Discussionmentioning
confidence: 99%
“…It is also important to recognize that barriers to care for BIPOC persons should not solely be addressed via online services. Efforts need to be made to identify and address the reasons for lower vaccination rates and higher rates of infection, such as the development of multicultural media efforts in California (Dominguez et al., 2021). In‐person care is central to healthcare, and while it changed during the COVID pandemic, this should not allow for fewer efforts to be made to improve healthcare access for everyone, especially members of BIPOC communities (Lau & Sosa, 2022).…”
Section: Discussionmentioning
confidence: 99%
“…Novel methods such as social media interventions have been effective in this regard [106]. The evaluation of public health interventions by surveys can help estimate their impact [107,108]. Future research on low-income or rural areas and countries ought to be encouraged.…”
Section: Discussionmentioning
confidence: 99%