Integrated and Cross-Media Newsroom Convergence

Abstract

This article deals with the work of journalists in newsrooms that produce content for multiple media: print, radio, television, the internet and others. It builds on the relevant literature about the implementation of newsroom convergence in Europe and the USA. Specifically, the study analyses change in journalistic practice and newsroom workflow in the newsrooms of two Spanish multimedia groups: (a) La Verdad Multimedia, a regional media group owned by Vocento, which publishes the newspaper La Verdad, the online site La Verdad.es, the local radio station Punto Radio and the television station Punto TV; and (b) Novotécnica, a regional independent company which publishes the newspaper La Voz de Almería and also owns both Radio Almería (Cadena Ser) and Localia television. Researchers interviewed reporters and news directors and observed newsroom practices. The results suggest the emergence of two different models of newsroom convergence: the integrated model and the cross-media model, each with a different production system, newsroom organization, degree of journalists' multi-skilling and business strategy.

Implications of Technological Change For Journalists’ Tasks and Skills

“…In others, the emphasis is on collaboration among reporters with differing skills. Avilés and Carvajal (2008), comparing the systems in two Spanish media companies, refer to these models as either cross-media or integrated.…”

Konvergenca Novinarskih Uredništev: Detradicionalizacija V Časopisnih Organizacijah

“…Konvergenca uredništev: prostorska ureditev, delitev dela in uredniški nadzor Pregled literature (Pavlik 2001;Boczkowski 2004;Klinenberg 2005;Deuze 2007;Avilés in Carvajal 2008;Avilés idr. 2009;Quinn 2009;Erdal 2011) nakazuje, da v medijskih in novinarskih študijah konvergenco uredništev običajno opredeljujejo kot prostorsko združevanje, tehnološko prepletanje in procesno integriranje v medijskih organizacijah tradicionalno ločenih novinarskih oddelkov.…”

“…V tem kontekstu Klinenberg (2005, 53) ugotavlja, da transformacija tradicije prinaša tudi popolnoma spremenjena uredništva, »v katerih se novinarji lahko prosto gibljejo med časopisnimi, televizijskimi, radijskimi in spletnimi izdajami ter izpolnjujejo zahteve novega medijskega okolja«. Toda raziskave (glejte Meier 2007;Avilés in Carvajal 2008;Avilés idr. 2009;Erdal 2011) kažejo, da procesi konvergence uredništev prinašajo zelo različne spremembe v razmerja med prostorom, močjo in delom v časopisne organizacije po svetu.…”

“…Avtor z raziskovanjem drugega raziskovalnega vprašanja, kako proces konvergence uredništev preoblikuje ureditev prostora, delitev dela in uredniški nadzor v slovenskih časopisnih organizacijah, ugotavlja, da sta proučevani časopisni organizaciji institucionalno usmerjeni v različna modela konvergence uredništva -Delo v integrirani, Dnevnik pa v koordinirani model (glejte Meier 2007;Avilés in Carvajal 2008;Avilés idr. 2009;Erdal 2011).…”

Unfulfilled potential : a case study of traditional news media and the Internet.

“…Garcia Aviles and Carvajal's (2009) perspective on news convergence involves two different models: the cross-media model and the integrated model. Through analysis of two Spanish newsrooms, the researchers identify cross-media convergence as a strategy "where multimedia production based on synergies is the desired ideal" (p. 235).…”