The thermally stimulated current–thermal sampling (TSC–TS) technique was used to study the broadened glass transition in conventional “atactic” poly(vinyl chloride), PVC. The activated parameters obtained from the TSC–TS data, mainly the apparent activation energy (Ea), characterize the breadth of glass transitions in a very sensitive way. These results are compared with those values of Ea obtained from the literature, using a recently proposed method of analyzing a.c. dielectric constants and their derivatives, over the temperature range of −100–130°C. Both techniques detect weak cooperative glass transition‐like relaxations well below the main glass transition of ca. 80°C. As is the case with “atactic” PMMA, the data suggest that compositional heterogeneity related to a small fraction of predominantly isotactic sequences contribute to the broad glass transition extending ca. 60°C below the main glass transition in atactic PVC. © 1998 John Wiley & Sons, Inc. J Polym Sci B: Polym Phys 36: 913–918, 1998