Instruments of Marketing and Credit Support of the Large Industrial Enterprises Development: International Experience

Grafkina, M. V.; Sviridova, Evgeniya Yurevna; Sdobnyakova, Elena Evgenyevna

doi:10.35808/ersj/619

Cited by 2 publications

(3 citation statements)

References 11 publications

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“…The demand model developed by Gold and Pray allowed us to simulate decision-making on the number of opened stores in different regions and on trade margin, depending on the assumptions about the competitiveness of stores in a simulated trading network. The parametric model considered the dynamics of demand, prices and marketing costs, and produced significant results with a wide range of input data due to the use of the principles of system dynamics, sigmoid-like market response functions and several additional heuristics described in the article (Kitova, Nefedov and Starovoitov, 2015;Alukhanyan, Andreeva and Andreeva, 2017;Charupongsopon and Puriwat, 2017).…”

Section: Resultsmentioning

confidence: 99%

Business Performance Management Models Based on the Digital Corporation’s Paradigm

Сергей¹,

Aleksandra²,

Ludmila³

et al. 2017

ERSJ

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Digital development of the global economy has increasingly severe implications for business, society and State. The so-called digital transformation (DX) has already turned from a scientific paradigm to reality, adjusting the development strategies of entire states, changing the face of social infrastructure and reformatting business processes. The market participants now face serious challenges: how to build their own business model and how to find their place in the digital ecosystem of the nearest future, drawing on digital technologies. That is precisely why the research and approbation of approaches to building an information model of a digital corporation are not only topical, but also very timely. The article provides an overview of several important studies in the field of DX, along with a comparative analysis of classical and digital models of corporate governance; it also shows the potential for the development of the CPM concept (Corporate performance management) considering the DX requirements and the advantages of the evolutionary planning approach. The authors present the paradigm of building information and analytical systems for digital corporation management with the use of advanced business intelligence based on dynamic intellectual models. The article describes examples of real projects on the development of support systems for decision-making in terms of marketing and financial management, including business effects from the use of similar systems.

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Section: Resultsmentioning

confidence: 99%

Business Performance Management Models Based on the Digital Corporation’s Paradigm

Сергей¹,

Aleksandra²,

Ludmila³

et al. 2017

ERSJ

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“…Установлено, что методология сравнительного анализа в условиях цифровой революции применяется достаточно редко 1 [1,2,15,17], однако она позволяет реализовать не только дескриптивную функцию, но и установить причинно-следственные связи, систематизировать комплекс инструментов неоиндустриализации. Данное исследование также опирается на разработанные другими авторами научно-методические подходы к количественной 2 [6,9] и качественной 3 оценкам неоиндустриализации экономических систем. Вопросы инструментального обеспечения неоиндустриализации обсуждаются в [3,12,18].…”

Section: методы исследованияunclassified

“…Данное исследование также опирается на разработанные другими авторами научно-методические подходы к количественной 2 [6,9] и качественной 3 оценкам неоиндустриализации экономических систем. Вопросы инструментального обеспечения неоиндустриализации обсуждаются в [3,12,18].…”

Section: методы исследованияunclassified

Strategic Priorities, Technologies and Tools of Neo-Industrialization of Russia and Ukraine: Sectoral and Spatial Aspects

Kalynychenko¹

2022

I.I.I

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Abstract. In modern conditions, taking into account the development priorities of both Russia and Ukraine, one of the urgent tasks is to carry out neo-industrialization, which is especially important for ensuring their national security and leveling geopolitical threats. The purpose of the article is to substantiate the strategic priorities of the neo-industrialization of Russia and Ukraine in the context of sectoral and spatial aspects, as well as to systematize a set of technologies and tools for their implementation. The research methodology was based on the general and general scientific methods of cognition, as well as the concrete historical method, the comparative historical method, the method of the unity of the historical and the logical, the method of comparative analysis, statistical methods. As a result of the calculations (development coefficient), ratings of the priorities for the neoindustrialization of Russia and Ukraine by type of economic activity (in accordance with the Classification of Economic Activities) were compiled. Based on the study of foreign experience and comparison of the practice of neo-industrialization in Russia and in Ukraine, the general strategic priorities of the digital transformation of industry and the instrumental support of this process are formulated. The scientific novelty of the research lies in the development of methodological tools for substantiating the strategic priorities of neoindustrialization and systematization of classical, alternative instruments for its provision, including technological, financial, credit and institutional. The general strategic objectives of the neo-industrialization of Russia and Ukraine are formulated. It is substantiated that the formation of network integration structures in the most developed industries should be one of the priorities of its neo-industrialization. The practical significance of the research results is that within the framework of testing the developed scientific and methodological approaches, the diagnostics of the competitive advantages and weaknesses of the industry was carried out on the example of the two countries on the basis of a comparative analysis and strategic priorities were established, taking into account the sectorial and spatial aspects, which in the future may be accounting for the justification and implementation of strategic and operational decisions. Directions for further research will focus on quantifying the expected results of neo-industrialization in industry at the expense of the «digital» factor using econometric methods.

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Instruments of Marketing and Credit Support of the Large Industrial Enterprises Development: International Experience

Cited by 2 publications

References 11 publications

Business Performance Management Models Based on the Digital Corporation’s Paradigm

Business Performance Management Models Based on the Digital Corporation’s Paradigm

Strategic Priorities, Technologies and Tools of Neo-Industrialization of Russia and Ukraine: Sectoral and Spatial Aspects

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