Instruments for Measuring the Influence of Visual Persuasion: Validity and Reliability Tests

Ibrahim, Nurulhuda; Shiratuddin, Mohd Fairuz; Wong, Kok Wai

doi:10.26417/ejser.v4i1.p25-37

Cited by 12 publications

(13 citation statements)

References 21 publications

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“…"The consistency of knowledge includes four dimensions: material efficiency, document adequacy, material accuracy, and document reliability. (Ibrahim et al, 2018;Nurqamarani, et al, 2019Silalahi et al, 2017. According to (Wang, Wang, & Chen, 2009), the consumer continues to search for reliable, full, and readily available product details when making an acquisition.…”

Section: Information Qualitymentioning

confidence: 99%

“…Device consistency is the opinion of consumers regarding knowledge collection and mobile application distribution (Ngoc Duy Phuong & Thi Dai g, 2018; Silalahi et al, 2017). Four metrics are used to assess the consistency of the program, namely ease of use (the degree to which people are able to use the system) (Ibrahim et al, 2018), Navigation (examining links to the knowledge needed), interactivity (such as access to the search engine and personal design) and usability (speed of access and interface availability) shopping cart feature (Silalahi et al, 2017).…”

Section: System Qualitymentioning

confidence: 99%

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The Effects of Mobile Service Qualities on Customer Reuse Intention of Gojek Super App

Nurqamarani

Jonathan

Gaffar

et al. 2020

HSSR

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Purpose: Customer satisfaction and reuse intention are fundamental to business success, no exception in digital business. Therefore, the purpose of the study is to determine the dimensions of mobile service quality and its effects on customer satisfaction and reuse intention. Gojek is selected as it is the first super app in the world at once the first “decacorn” company in Indonesia. Methodology: This is a quantitative analysis approach explanatory test. The data were gathered using a purposeful sampling approach using an online questionnaire. The aim of this analysis is to evaluate data from 384 respondents using Warp Partial Least Square 6.0. Main Findings: The result indicates that customer satisfaction directly influences content, program, and digital payment quality. The reuse aim often has a beneficial impact on knowledge efficiency, program functionality, and consumer service. Digital payment accuracy, nevertheless, has a marginal effect on reuse purposes. The finding also reveals that the consistency of the program is the main driver for consumer loyalty and reuse. Implications/Applications: The analysis is critical because in the super application it illustrates quality factors. While the research refers to the Gojek super program, this analysis relates to customers' feedback and the plan to use it on mobile apps. Novelty/originality of this study: This work is an early attempt to detect mobile quality factors that impact reuse in the super application. There is still limited research on the effects of quality mobile services in the super app. The research analyzed the standard of mobile services consisting of knowledge standard, device quality, and super-application digital payment efficiency. The research offered insight into the most significant variables that influence consumer loyalty and the ability to reuse.

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Section: Information Qualitymentioning

confidence: 99%

Section: System Qualitymentioning

confidence: 99%

The Effects of Mobile Service Qualities on Customer Reuse Intention of Gojek Super App

Nurqamarani

Jonathan

Gaffar

et al. 2020

HSSR

View full text Add to dashboard Cite

show abstract

“…Table 2 shows a reliability analysis of the constructs. The threshold for composite reliability, Cronbach's alpha, Dijkastra's PLSc reliability, true composite reliability and factor reliability must be greater than 0.70 (Ibrahim et al, 2018). The reliability analysis shows that all the constructs have values in the acceptable range hence it shows that the instrument is reliable and can be used further for data collection purposes in Pakistani context.…”

Section: Reliability Analysismentioning

confidence: 94%

Organizational Culture and Innovation: A Study of Banking Sector in Pakistan

Muhammad¹,

Abbas²,

Iqbal³

2020

IRMBR

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The basic purpose of the study is to find out the impact of organizational culture on innovation in the banking sector of Pakistan. For this study, the data was collected manually and online from 309 branch managers, operations managers, and unit heads from 25 scheduled banks through adapted questionnaires with 60 items of organizational culture and 28 items of innovation. The results revealed a positive correlation between organizational culture types (involvement, adaptability and mission) and innovation in banks whereas consistency has negative correlation with innovation in banks. Individual analysis in not taken in the study and no comparisons made between the organizational cultures of different banks.

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“…A scrutiny of the correlation table indicated that none of the correlations exceeded 0.7. Since a correlation greater than 0.7 indicates a majority of shared variance (0.7  0.7 = 49% shared variance) (Ibrahim Shiratuddin, & Wong, 2015), the discriminant validity of the measures in this pretest was acceptable.…”

Section: Measures In the Pretestmentioning

confidence: 97%

Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?

2019

JoCTEC

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The online environment is filled with uncertain situations. Although digital interface plays an important role in online information processing, limited research has explored whether digital interface could influence how consumers deal with the psychological state of uncertainty in the online environment. The present study focuses on customization as an important feature of digital interface. A lab experiment was conducted to analyze the interplay between psychological uncertainty, interface customization, and the individual trait of uncertainty avoidance on consumers’ online brand evaluation. The results indicated that participants with a strong tendency of uncertainty avoidance evaluated a brand on a customized website more favorably than a non-customized website when they experienced psychological uncertainty. Such effects were not observed among participants with a weak tendency of uncertainty avoidance.

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Instruments for Measuring the Influence of Visual Persuasion: Validity and Reliability Tests

Cited by 12 publications

References 21 publications

The Effects of Mobile Service Qualities on Customer Reuse Intention of Gojek Super App

The Effects of Mobile Service Qualities on Customer Reuse Intention of Gojek Super App

Organizational Culture and Innovation: A Study of Banking Sector in Pakistan

Does Customization Benefit Brand Evaluation When Consumers Experience Psychological Uncertainty?

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