“…Investor's decision about the investment in a foreign country does not depend solely on the institutional environment in the host country, but as well on a relative difference between host and source country institutional environments. The decision of a foreign‐investing enterprise to enter a foreign market is based mainly on its knowledge and experience with the local market (Du, Lu, & Tao, ). Such companies prefer to invest in markets perceived to be psychologically close, because they present lower levels of uncertainty to them (a ‘physic distance’ theory) (Aleksynska & Havrylchyk, ).What is more, institutional differences may be perceived as a source of comparative advantage for countries (the so‐called ‘institutional comparative advantage’) (Levchenko, ).…”