“…The ways in which this organizational body recognizes, frames, and interprets environmental issues influence how the organization acts on them (Dutton & Dukerich, 1991;Hoffman & Ocasio, 2001;Hoffman & Ventresca, 2002;Scott, 1995). The board interprets the institutional pressures on the basis of the skills and experience of its members and shapes an organizational response by providing strategic direction based on that interpretation (Dacin, Goodstein, & Scott, 2002;Hillman & Dalziel, 2003). Yet, such actions do not take place in a vacuum.…”