Instagram: Visual methods in tourism research

Volo, Serena; Irimiás, Anna

doi:10.1016/j.annals.2020.103098

Cited by 38 publications

(40 citation statements)

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“…The purpose of this article was to analyze the ways in which transport modes and luxury travel are depicted and interrelated through RKOI images. Instagram allows for the study of shifting societal discourses of tourism, yet to date its use as a visual method in tourism research has been characterized as timid (Volo and Irimias 2020). We have thus responded to the call from Volo and Irimias (2020) for bolder and more rigorous analyses of Instagram image collections as a visual data source.…”

Section: Discussionmentioning

confidence: 99%

The Rich Kids of Instagram: Luxury Travel, Transport Modes, and Desire

Cohen

Liu

Hanna

et al. 2021

Journal of Travel Research

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The Rich Kids of Instagram (RKOI) portray luxury lifestyles on social media. The potential roles of travel and transport within these online displays of affluence have not yet been examined. This paper’s purpose is to analyse how transport modes and luxury travel are depicted and interrelated through RKOI images. Co-occurrence analyses were conducted using a data set of Instagram posts with RKOI as a hashtag (2012–2018) to visualize the roles of transport modes and luxury travel in RKOI image construction. The findings demonstrate that both energy-intensive transport modes and luxury travel, whether through air/watercraft or luxury cars, play a vital role in signaling RKOI’s self-image on Instagram, with gendered differences. The article contributes an original conceptual model of how RKOI construct their image using transport modes and luxury travel. Implications for the social normalization of carbon-intensive transport choices, coupled with luxury destinations as a backdrop, are discussed.

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Section: Discussionmentioning

confidence: 99%

The Rich Kids of Instagram: Luxury Travel, Transport Modes, and Desire

Cohen

Liu

Hanna

et al. 2021

Journal of Travel Research

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“…Instagram offers ways for tourists to share, update and upload information about a travel destination. Initially, Instagram has begun as a photo-sharing tool and has grown into an influential advertisement, publicity, and promotion tool (Volo & Irimias, 2020).Recently, marketers have discovered the effect and potential for viral growth of Instagram. As a result, Instagram challenges the imagination of travel partners to promote tourist destinations around the globe.…”

Section: Issuesmentioning

confidence: 99%

“…Young people spend more time on Instagram than on Facebook. This is possibly because young users are highly inspired to capture the photos using their smartphones and share them immediately (Volo and Irimias, 2020;Ihsanuddin and Anuar, 2016). Instagram is basically a smartphone app that allows users to take images or videos, use various editing techniques to change the look of photos, and instantly shared with friends.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Instagram has also played an important role in travelers' choice of destinations. For travel details, motivation, and encouragement, most travelers use Instagram, this is mostly because it functions as a platform for exchanging visuals and experiences, and an extremely lively visual platform strongly contributing to destination image formation (Volo & Irimias, 2020). Instagram is a web-primarily based platform that allows users to quickly produce and upload quite a few contents in textual content, photographs, audios, and motion pictures without unique technical skills and travel, thoughts, opinions, and recommendations (Xiang & Gretzel, 2010).…”

Section: Introductionmentioning

confidence: 99%

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Young Tourists’ Trust in Instagram Travel Influencers and their Intention to Visit Travel Destinations

Anuar¹,

Zaid²,

Zabidi³

et al. 2021

IJARBSS

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This study is particularly interested in investigating how young tourists perceive and trust Instagram travel influencers and examine what aspects of the Instagram travel influencers' posts can successfully spark the intention of their followers to visit a destination promoted/recommended. This study employed a quantitative approach using a crosssectional study employing a non-probability sampling technique. A total of 366 young tourists responded to the questionnaire. This study computed SEM-PLS analysis using SmartPLS3 to test the model fit of the data and to explain the attributes that influence the intention to visit travel destinations among young tourists. Young tourists' are primarily influenced by the visual appeal, credible content and perceived popularity and engagement from Instagram travel influencers. Instagram travel influencers impact not only the decisionmaking and motivating travelers, but also on the tourism industry's marketers or business owners in terms of increased travel marketing potential. Destination marketers using Instagram influencers can utilize the findings of this study to strategize the attributes that lead the tourists to have the travel intention. Also, this study makes recommendations for Instagram travel influencers to incorporate important elements in their posts and stories to be more beneficial for their young followers.

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“…People can share their pictures potentially at a global level (Boyd, 2008;Lo et al, 2011;Schmallegger, Carson, & Jacobsen, 2010). Volo and Irimiás (2020) underlined how a systematic research on the meanings of photos can enhance the understanding of tourists' visuals from both theoretical and empirical perspectives. People who post images online also tend to search for travel information generated by other users (Akehurst, 2009).…”

Section: Social Media and Tourismmentioning

confidence: 99%