Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

Looi, Jiemin; Kemp, Deena; Song, Yong

doi:10.1080/15252019.2022.2140316

Cited by 15 publications

(4 citation statements)

References 42 publications

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“…Viele Untersuchungen zu Gesundheitsthemen haben sich bisher sozialen Plattformen wie Instagram (Lindgren & Johansson, 2023;Looi et al, 2023) oder YouTube (Clark et al, 2023;Döring, 2019;Reinhardt et al, 2023) gewidmet. Bei der Videoplattform TikTok han delt es sich um eine vergleichsweise neue Plattform, die es Nutzer:innen ermöglicht, kurze Videos mit Musik im Hintergrund hochzuladen und dabei integrierte Videobearbeitungs tools, Filter oder andere Gestaltungselemente zur Optimierung des eigenen Contents zu nutzen.…”

Section: Introductionunclassified

Ernährung auf TikTok. Eine inhaltsanalytische Untersuchung zu Vielfalt, Ernährungskompetenz-Dimensionen und Werbung

Altendorfer,

Huber

2024

M&K

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Soziale Medien stellen eine wichtige Informationsquelle zu Ernährungsthemen dar. Bisherige Studien zeigen, dass sich auf TikTok zahlreiche Videos dazu finden, jedoch mit variierender Qualität. Entsprechend ist die Entwicklung von Ernährungskompetenz von hoher Bedeutung. Hier setzt die vorliegende Studie an und untersucht mittels einer quantitativen Inhaltsanalyse (n = 150) TikTok-Videos mit Ernährungsinhalten. Konkret wird erhoben, welche Kommunikator:innen zu welchen Themen posten und inwiefern Werbung erkennbar ist. Besonders ausgeprägt sind die Ernährungskompetenz-Dimensionen „Fähigkeiten in der Lebensmittelzubereitung“, „Snacken“ und „soziales bzw. bewusstes Essen“. Thematisch stehen Rezept- und Kochvideos sowie Ernährungstipps im Vordergrund. Inhalte werden überwiegend von fachlichen Laien kommuniziert, Expert:innen geben jedoch signifikant mehr Ernährungstipps. Es zeigt sich eine ausgewogene Darstellung von frischen und verarbeiteten Lebensmitteln, wenngleich deren Qualität kaum thematisiert wird. Selten behandelt werden auch die Haushaltsplanung oder Vorratshaltung von Lebensmitteln. Es wird überwiegend gesundes Snack-Verhalten gezeigt; bei ungesunden Snacks findet sich jedoch signifikant häufiger Werbung. Abschließend diskutiert der Beitrag, welche Potenziale und Herausforderungen die Plattform TikTok Ernährungsexpert:innen bietet, um relevante Inhalte für die Entwicklung von Ernährungskompetenzen zu vermitteln, und weist auf die Gefahr von Fehlinformationen hin.

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Section: Introductionunclassified

Ernährung auf TikTok. Eine inhaltsanalytische Untersuchung zu Vielfalt, Ernährungskompetenz-Dimensionen und Werbung

Altendorfer,

Huber

2024

M&K

View full text Add to dashboard Cite

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“…Influencers are increasingly posting information about health and wellness and play an important role in disseminating health information to the public (Looi et al, 2022; Zou et al, 2021). They talk about health-related information on their social media platforms (Zou et al, 2021), make recommendations for living a healthier lifestyle through fitness and nutrition (Pilgrim & Bohnet-Joschko, 2019), and have been used to promote public service announcements, such as COVID-19 prevention messaging (Looi et al, 2022). Influencers discuss various health topics, including skincare, nutrition, exercise, vaccinations, and women’s sexual health (Zou et al, 2021), either specifically or in the context of other types of content.…”

Section: Introductionmentioning

confidence: 99%

“…Social media influencers could be beneficial messengers of health information, as they cover various health-related topics and have extensive reach. For example, using influencers to disseminate public health announcements can increase the acceptance and uptake of vaccines (Bonnevie et al, 2020; Looi et al, 2022; Lutkenhaus et al, 2019) and also motivate their followers to engage in physical activity (Durau et al, 2022; Sokolova & Perez, 2021).…”

Section: Introductionmentioning

confidence: 99%

An Elicitation Study to Understand Young Adults’ Beliefs About Seeking Health Information From Social Media Influencers

Pfender,

Bleakley

2023

Qual Health Res

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Social media influencers increasingly make health recommendations on social media. Research on influencer health messaging is mixed in that some studies show it can result in misleading or harmful health information, and others demonstrate it can lead to beneficial behavioral outcomes. However, there is little research on young adults’ beliefs about following health guidance from influencers. Guided by the reasoned action approach, this study examined young adults’ attitudes, normative beliefs, and control in seeking health information from social media influencers using focus groups ( n = 31). Results suggest that young adults obtain health information from influencers and perceive them as a source of health education. Several barriers to getting health information from influencers were mentioned, including sponsorship, lack of credibility, and perceived normative pressure to critically analyze influencer content from peers and family. Practical and theoretical implications for future research are discussed.

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“…In the fourth mega shifts counter behavior in , what needs to be known is that there are changes that occur in the order of global society (Looi, Kemp, and Song 2022). Stay at home lifestyle is a pattern of life for consumers (service users) who are trying to find solutions that can support activities that can be done by staying at home (Cransac-Miet et al 2021).…”

Section: Introductionmentioning

confidence: 99%

The Insecure Virus Contamination to Terrorism in Society 5.0 in Indonesia’s Digital Space

Ridho¹,

Saniah²,

Prayudha.S³

et al. 2023

An-natiq

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The transformation of conventional mass media into digital has had an impact on human life in all aspects of life, especially patterns of thinking and social practices. Ironically, the public is not yet fully aware of the potential threats posed by digital media. The process of migrating to digital media makes the virtual world lose depth and accuracy in digesting accurate and accountable information. Mental health and terrorism are a small number of diseases that colonize and inhabit the digital world as if preparing to infect its users. This research uses a qualitative approach with a literature study model. The main data sources were obtained from fifty reputable national and international scientific journals and books. Meanwhile, supporting data was obtained from various digital and social media platforms, such as YouTube, websites belonging to the government of the Republic of Indonesia and the private sector, and social media popular among people in the industrial era 5.0. This article examines in more depth how digital media has contaminated its users on a psychological aspect and has become a symptom of an acute social illness. This study concludes that among the forms of digital media disease are acute internet addiction, cybercrime, pornography-sexual crimes, cyberbullying, ignoring others, FOMO, living without a society, culture without privacy, noise in silence, nervous, liking to show off, thirst for appreciation, like sensation-controversy, to radicalism-terrorism.

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Instagram Influencers in Health Communication: Examining the Roles of Influencer Tier and Message Construal in COVID-19-Prevention Public Service Announcements

Cited by 15 publications

References 42 publications

Ernährung auf TikTok. Eine inhaltsanalytische Untersuchung zu Vielfalt, Ernährungskompetenz-Dimensionen und Werbung

Ernährung auf TikTok. Eine inhaltsanalytische Untersuchung zu Vielfalt, Ernährungskompetenz-Dimensionen und Werbung

An Elicitation Study to Understand Young Adults’ Beliefs About Seeking Health Information From Social Media Influencers

The Insecure Virus Contamination to Terrorism in Society 5.0 in Indonesia’s Digital Space

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