Instagram influencer definitions and the need for dermatologist engagement on social media

Abstract

Instagram influencer definitions and the need for dermatologist engagement on social media *14 of 146 influencers were excluded due to unavailable engagement rate on SocialBlade. 1 y Calculated by SocialBlade.com based on an account's 20 most recent posts (as of July 17, 2020). z Defined as minimum and maximum user reach per criteria. User reach calculated as influencer's follower count from original data 1 3 the influencer's engagement rate.

What Do Patients Want To See On Social Media? Evidence From A Two-Year Experiment

“…Previous research suggests that social media allows dermatologists to do social work of great significance, disseminating an evidence-based dermatological culture and influencing the habits of the most vulnerable people [10,25,26,29,33,36,37]. For this reason, many authors have encouraged dermatologists into more active participation on these platforms [5,[11][12][13]. Previous literature on the topics that dermatologists should present on social media is very scarce, but it has been suggested in the context of other aspects of social media content that dermatologists should adapt their content to the population.…”

“…Similarly, Green and Britten [14] argued that dermatologists should create content showcasing, in a balanced manner, the broad spectrum of dermatology by presenting interesting medical cases, dermoscopic and histologic images, or commentaries on medical literature. Therefore, the successful presence of dermatologists on social media remains limited and has been criticized for focusing on cosmetic dermatology as opposed to accurately representing the role of dermatologists [1,12,13]. In this context, this study examined a research question that has not been systematically addressed in the literature: Is it feasible for a dermatologist to develop a relevant presence on social media while equally representing all dermatological topics?…”

Dermatologist influencers on social media: Instagram Reels and TikTok interactive short videos

“…The average influencer engagement rates were variable but low overall (0.24%-3.13%), corroborating previous findings. 2,3 Instagram Reels post engagement generally reached greater levels (range, 0.09%-3.45%; median, 1.17%) compared to TikTok posts (range, 0.03%-5.09%; median, 0.97%), despite TikTok dermatologists also obtaining larger average numbers of followers (1,092,900 vs 582,878 Instagram) and higher maximum post engagement (5.09% vs 3.45% Reels). Notably, an Instagram influencer with a relatively small following (@drsharimarchbein, ranked ninth with 44,700 Instagram followers) was able to garner the highest average engagement (3.13%) on Reels, higher than any other dermatologist influencer on TikTok.…”

“…Bressler and Zampella 2 offered intriguing commentary regarding the accurate measurement of dermatologist social media influence. 3 Since followers, likes, and fake accounts may be created or purchased, complementary methods to assess the actual audience engagement are highly relevant. Interactive short videos as spearheaded by TikTok 4 and recently added as ''Reels'' on Instagram are skyrocketing in popularity, and…”

The influence of social media on patients’ perception of aesthetic treatment outcome: satisfaction with tattoo removal, a model

“…However, these sources of information often do not report reliable scientific evidence and are often business-oriented, generating false expectations and untrue beliefs about possible treatments. Numerous papers are emerging in the scientific literature regarding the influence of social networks in the relationship between doctor and patients, including in the dermatological field [5][6][7] . Few studies report patient satisfaction with tattoo removal and prior picosecond laser technology 4,8 .…”