A series of Ce‐Fe‐Ox catalysts prepared by the different calcination temperatures (marked as CF‐X, where X represented calcination temperature) were used to the selectivity catalytic reduction of NOx by NH3. The results explained the relationship between calcination temperature and the sulfate species over Ce‐Fe‐Ox, and then investigated the surface acidity and catalytic performance. The large amounts of sulfate species were formed over CF‐450 and CF‐550 while it was decomposed with further the increasing of calcination temperature, which resulted in the loss of surface acidity, causing a decrease in the catalytic activity over Ce‐Fe‐Ox. Thereby, the CF‐450 catalyst showed the best catalytic activity and over 90% NOx conversion was obtained at 244–450 °C. Besides, the favored pore structure, more Fe3+ active species, higher Ce3+ concentration and the abundance of chemical adsorbed oxygen species, as well as the surface acid sites, would together contribute to the excellent catalytic activity of CF‐450 catalyst.