Inovação em Micro e Pequenas Empresas: Recursos e Capacidades

Abstract

Objective: the article aims to identify the relevant resources for the composition of managerial and transactional capabilities in the context of micro and small enterprises (MSEs). Method: through a literature review, the resources associated with the innovation were identified: leadership, people management, information and knowledge, relationships with clients, suppliers, and society, and results. The resources were collected and measured using a structured questionnaire made available by the Local Agent for Innovation program, applied to 447 MSEs in the state of Pernambuco, between 2015 and 2017. Confirmatory factor analysis was used to verify how these resources contribute to the composition of capabilities. Results: the results demonstrate that the managerial capability is composed of the relationship with society and suppliers, leadership, the sharing of information and knowledge, and people management. Transactional capability is made up of the relationship with customers and the results obtained by the firm. Conclusions: although MSEs have restrictions on access to technologies, their organizational resources seem to contribute to the development of innovation capability and to obtain competitive advantage.

Marketing capabilities for small and medium enterprises that supply large companies

“…The characteristics of our sample are very similar to those in the study by Vasconcelos et al (2021), which researched 447 companies from the Sebrae Local Agent program participated, linked to supplier development programs in the various states of Brazil. When reviewing the SDP documents (SDP Maranhão, 2020), we also verified that our sample represented the typical SDP participant, validating the sample obtained in our study.…”

Gestão Integrada: Um Diágnóstico Organizacional Em Uma Empresa Do Ramo Farmacêutico

“…Para tanto, conta com os seguintes objetivos específicos: (a) identificar as estratégias de marketing e vendas utilizadas; (b) analisar a relação entre preço de venda e custo dos produtos mais vendidos e; (c) propor ações de melhoria nas áreas de marketing, vendas e gestão de custos. Esta pesquisa se justifica pela representatividade econômica das MPEs no cenário brasileiro (Vasconcelos, Santos, & Andrade, 2021;SEBRAE, 2021b). Ainda, de acordo com os dados do Conselho Federal de Farmácia (2021), existem 89.879 farmácias e drogarias comerciais em todo o Brasil.…”

Forms of capital, innovation capability and innovation in nascent ventures

“…These figures reflect the natural conditions that entrepreneurs face when starting a business, such as scarcity of resources and an ever-changing environment (Park et al, 2018). To overcome these obstacles, nascent ventures shall endeavor to innovate, based on the rearrangement of their internal resources, and the way of dealing with the environment (Vasconcelos et al, 2021).…”

“…Despite recent advancements in this context, some gaps still need to be further explored, including the impact of different types of network and managers' characteristics on innovation capability (Mendoza-Silva, 2020). Once innovation capability and business creation have a process approach, research should also address these phenomena under a longitudinal design (Protogerou et al, 2017;Vasconcelos et al, 2021). This brings about the following research question: what is the impact of different forms of resources on nascent ventures' innovation capability and innovation along time?…”