“…Most of the empirical studies that deal with the subject approach it in the context of manufacturing, in segments such as chemical (Cidón et al, 2020;Giovannini & Kruglianskas, 2008), sugar-energy (Sehnem et al, 2020;Carvalho & Barbieri, 2010), industrial (Kneipp et al, 2018;Medeiros et al, 2012;Gomes et al, 2009), agribusiness (Oliveira & Ipiranga, 2011), electrical and electronic (Kuhl et al, 2016), mineral (Ghassim & Bogers, 2019;Rosa et al, 2014), automotive metal mechanic (Severo et al, 2017), and textile (Koszewska, 2012). Studies that address sustainability-oriented innovation in services are more recent and with more theoretical approaches than studies on manufacturing (Martin-Rios et al, 2021;Calabrese et al, 2018).…”