Innovative Technologies for Development, Justification and Adoption of Personnel Decisions

Tinyakova, V. I.; Alpatova, Ekaterina; Boldyreva, I. A.

doi:10.1007/978-3-030-59126-7_151

Cited by 1 publication

(1 citation statement)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…In the course of consulting services, the team of authors of this work carried out the analysis described earlier on 50 enterprises of the agricultural sphere (from 2018 to 2020). The difficulty was that 75-80% of the agribusiness enterprises studied «won» the quadrant «weaknesses-favorable opportunities», which indicates that the enterprise is favored by the external environment, providing favorable opportunities for development, and the company has such a weak, undeveloped internal potential [4] that it is unrealistic to realize the opportunities presented. That is, if this quadrant wins, we cannot talk about the development strategy, the leading state of this quadrant suggests that this enterprise, in order to at least stay «afloat», must strengthen its internal positions, and only after they are strengthened, can we talk about a progressive vector of development.…”

Section: Materials Methods and Resultsmentioning

confidence: 99%

Strategy for the development of agricultural enterprises

et al. 2021

View full text Add to dashboard Cite

The article is a development of a variation of the methodology for developing a strategy for the development of an enterprise in the field of agribusiness. The strategic development line for an agribusiness enterprise is based on a detailed analysis of the external environment and a comparison of the strengths and weaknesses of the potential of the internal environment, but the emphasis in the development strategy, unified for all agribusiness enterprises in Russia, should be uniform, as the results of this work show. Many agribusiness enterprises are not able to use a development strategy, due to the fact that they have a weak internal potential that does not allow them to realize the opportunities provided to them by a favorable external environment. An agribusiness that is in a different position, in order to use all the benefits available to enterprises that use the traditional approach in forming a development strategy, must first use a comprehensive analysis. Agromarketing is singled out as the main direction aimed at strengthening and developing the internal environment of the agribusiness organization. Agromarketing, based on the principles of customer orientation, realizing all the needs and requirements of a potential consumer of agricultural products.

show abstract

Section: Materials Methods and Resultsmentioning

confidence: 99%