“…A fundamental role in the analysed case of orange wine production is the environmental role, where the aim is not only to ensure the balance of the ecosystem in terms of sustainable development and compliance with sustainable design (Munzarova et al, 2017), but also to promote its positive development in terms of regenerative development and its benefits for future generations. Of course, economic responsibility also plays an important role, both in terms of ensuring adequate profitability, and therefore the expected level of profitability for the owners and the investors (Zatrochova et al, 2018), as well as in terms of ensuring the safety and quality of production, the creation and implementation of innovations (Prokop et al, 2022;Sujova & Simanova, 2022), partnerships within the supply and demand chain (Patak et al, 2020;Vavra & Munzarova, 2010), partnerships with public administration, e.g. in providing public support for these socially beneficial activities (Kostalova et al, 2015) or partnerships with educational institutions with regard to the process of transfer of know-how (Tetrevova & Vlckova, 2018;Tetrevova et al, 2021).…”