Innovative creative activities of Russian companies in the global business environment

Abstract

Research background: Analytical research is needed to manage innovation development, which is the relevant background of this work. Purpose of the article: The aim of this study is to analyse and evaluate the use of innovative creative technologies to create added value in the face of globalization change. The aim of the study is to compare the dynamics of innovative creative development of Russia and the world leaders. Methods: The Global Innovation Index (GII-2020) is used as a scientific and methodological approach to monitoring and analysing the level of innovative creative processes, based on the study of available statistical sources and studies conducted by Cornell University, INSEAD and WIPO. Findings & Value added: At present, in the conditions of the global crisis and the strengthening of economic sanctions against Russia by the United States and the European Union, the innovative direction of the economic policy of the state is of paramount importance. This is because advances in innovative technologies, more than ever, determine the dynamics of economic growth, the level of well-being of the population. Global innovation indices create an area of research in which innovative factors, including creative activity, are under constant evaluation. This assessment is a key tool for making a decision to improve the development of modern business processes and to determine strategically the priority of the development vectors in the future in order to strengthen the country’s economic position and competitiveness in the face of globalization.