Innovative Business Strategies in the Face of COVID-19: An Approach to Open Innovation of SMEs in the Sonora Region of Mexico

Valdez-Juárez, Luis Enrique; Castillo-Vergara, Mauricio; Ramos-Escobar, Elva Alicia

doi:10.3390/joitmc8010047

Cited by 25 publications

(13 citation statements)

References 140 publications

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“…The logical aftereffects of this observational concentrate likewise gave data to grow the information of strategic intuition (SI). Valdez-Juárez et al [23] analysed and verified the effects of the business strategy (financial and market) and innovation management exerted on the economic indicators and business performances of SMEs in the south-central region of Sonora in Mexico. The outcomes reported that the business technique (monetary and market) doesn't fundamentally affect the administration of advancement and the financial signs of SMEs.…”

Section: Literature Surveymentioning

confidence: 99%

Quantifying Digital Transformation Impact on Customer Service Automation in SMEs Using Knowledge Management Approach

VM,

Velmurugan

2024

Preprint

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Digital transformation has revolutionized business operations and customer service with the rise of automation. This research aims to quantify the influence of Digital Transformation (DT) on customer service automation and predict open innovation patterns in small and medium-sized enterprises (SMEs) using a hybrid approach. The study will use a combination of quantitative and qualitative analysis methods to assess the extent of DT in SMEs and its impact on customer service automation. Data will be obtained from a trial of SMEs through surveys and interviews to gather information on their adoption of digital technologies and the level of automation in their customer service processes. The convenience sampling method is used for the data collection. However, to successfully implement these technologies, SMEs need to adopt effective knowledge management practices that can enable them to acquire, store, transfer, and exploit the knowledge generated from their interactions with customers driven by a customer-centric approach. Furthermore, the enquiry will develop a predictive model to identify open innovation patterns in SMEs by combining machine learning algorithms with expert knowledge. This hybrid approach will leverage the power of automated data analysis while incorporating the domain expertise of professionals in the field. The utilization of Morphological-Linear Neural Network (MLNN) in conjunction with a Logistic Regression model for addressing complex pattern recognition and prediction tasks. This study predicts the high ratings of brands for the base of customer satisfaction. The proposed work involves a detailed analysis utilizing the Statistical Package for the Social Sciences (SPSS) software, specifically tailored for SMEs. Cronbach's Alpha is a quantity of internal consistency or reliability in established items in a questionnaire or survey. The sum of squares between people is 45189.032, with 944 degrees of freedom, resulting in a mean square of 47.870. The findings can help SMEs make informed decisions regarding their DT strategies and potentially drive more effective and efficient customer service operations.

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Section: Literature Surveymentioning

confidence: 99%

Quantifying Digital Transformation Impact on Customer Service Automation in SMEs Using Knowledge Management Approach

VM,

Velmurugan

2024

Preprint

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“…Currently, innovation is the basis for business development. There is research on new models of open innovation for businesses [ 58 , 59 , 60 , 61 , 62 ], especially for digital companies [ 63 ], which are an achievable direction in Industry 4.0 [ 64 ]. Business models have also recently been a subject for research related to the pandemic; for example, they refer to the COVID-19 crisis [ 65 ], mobile market during COVID-19 [ 13 ], COVID-19 transformation of an urban public transport system [ 66 ], management after COVID-19 [ 67 ], and identification of digital transformation paths in the business model of SMEs during the COVID-19 pandemic [ 68 , 69 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Influence of COVID-19 Pandemic on Dissemination of Innovative E-Learning Tools in Higher Education in Poland

Stecuła

Wolniak

2022

Journal of Open Innovation: Technology, Market, and Complexity

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The paper presents the results of the research on the influence of the COVID-19 pandemic on the dissemination of innovative e-learning tools in higher education. Research was carried out in Poland in December 2021 on a sample of 621 students. The main issue that was the subject of the author’s analysis was the influence of the COVID-19 pandemic on the change in the use of innovative e-learning tools in university education. After conducting the research and discussing this and related research about e-learning during the pandemic, it was concluded that the percentage of students familiar with the analyzed e-learning tools has increased significantly during the pandemic. There has been a visible rise, especially in the usage of the following tools: MS Teams, Zoom, and Google Classroom. The most frequently used e-learning tools during the COVID-19 pandemic have been mainly videoconferencing tools such as MS Teams and Zoom. However, students also have used e-learning platforms and e-mails. The author’s research identified three hidden factors (categories) of the used e-learning tools. They include the following categories: popular services and applications adapted to e-learning; popular applications for synchronous meetings adapted to e-learning; and other synchronous and asynchronous e-learning methods. The familiarity with information technology, as well as an interest in innovative e-learning tools, have positive influence on the ease of acquiring content in e-learning. Having the proper resources also positively influences the absorption of e-learning content. On the basis of the achieved results, the authors prepared a model of relations between students’ interest in innovative e-learning technology and the resources they possess to participate in e-learning classes. This model enables us to assess which method—e-learning, traditional or hybrid—should be used in the given situation. The developed model can be useful for universities. They can assess the students’ interest in innovative e-learning technologies and their level of technical resources using questionnaires and on this basis divide students into groups to prepare the optimal learning way—e-learning, traditional or hybrid.

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“…Clearly, the Covid-19 pandemic will lead to new business strategies and "modus operandi" that will reshape the business landscape post-crisis. New technologies will emerge generating new ways of interactions at the GtoG, BtoB, and BtoC segments of the economy (Chollisni, Dewi, Utama, & Anas, 2022;IBM, 2020;Valdez-Juarez & Ramos-Escobar, 2022).…”

Section: Introductionmentioning

confidence: 99%

The Impact of Covid-19 on the Global Creative Economy

Gouvea¹,

Padovani²,

Gutierrez³

2023

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The Covid-19 pandemic is deeply affecting the social, economic, and political dimensions of several countries around the globe. The pandemic is affecting several industries differently, including creative industries. In the last decade, creative industries have expanded fast, creating jobs, generating export revenues, and leading to a number of technological innovations. This article discusses the impact of the coronavirus pandemic on the global creative industry.

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Innovative Business Strategies in the Face of COVID-19: An Approach to Open Innovation of SMEs in the Sonora Region of Mexico

Cited by 25 publications

References 140 publications

Quantifying Digital Transformation Impact on Customer Service Automation in SMEs Using Knowledge Management Approach

Quantifying Digital Transformation Impact on Customer Service Automation in SMEs Using Knowledge Management Approach

Influence of COVID-19 Pandemic on Dissemination of Innovative E-Learning Tools in Higher Education in Poland

The Impact of Covid-19 on the Global Creative Economy

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