Innovation Research on Red Culture Industry of Jiangxi Province Based on Tourism Cluster Industries

Abstract

Objective: This research aims to help explore the theoretical and practical development of Red Tourism Industry in Jiangxi Province, to further improve Red Cultural Industry's cluster degree and make full use of its cluster effect, to strengthen the self-innovation advantages of Red Culture Industry, to form multi-industrial, cross-regional and brand competitive leading industries, and finally to push forward the sustainable development of Jiangxi's Red Cultural Industry. Methods: Through observation and historical analysis, this research adopts a series of methods such as doing interviews, surveys and individual case analysis, explores and analyzes the developing law of Red Cultural Industry. Results: According to the surveys, tourism economy has been developing steadily. In 2012, there were only about 25 million domestic tourists while by the first half of the year 2017, the number has risen to 2.537 billion, nearly one hundred times more than that of 2012; In 2012, the domestic tourism revenue was around 20 billion yuan while by the first half of the year 2017, the number has risen to 2.17 trillion yuan, also more than one hundred times bigger than that of 2012. All the figures point out the good results brought by cluster industries in tourism. However, the development of Tourism is also influenced by some other factors. So how well cluster industry has played in Red Culture Tourism's development are also still needs further and deeper investigation and analysis. Conclusion: Industry cluster is an industrial chain associated with enterprises, research and development and service organizations in specific regions. Through the division of labor, cooperation and collaborative innovation, it forms a multi-industrial, cross-regional and internationally competitive industrial organization. Based on the perspective of industrial clusters, the upgrading research of Red Tourism Industry's developing mode not only promotes the rapid and sustainable economic development of Red Tourism in industrial cluster zones, but also bears great significance in the theoretical structural construction of Red Tourism Industrial Clusters and its practical use in reality. The Theoretical Basis of Tourism Cluster IndustriesThe Concept and Connotation of Tourism Cluster Industries. According to Michael Port (1998), the professor of Harvard University, Cluster Industries are the phenomenon where a large number of industry-related enterprises and related support institutions (including research institutions) are agglomerated in space to form a strong and sustained competitive advantage through synergies in a particular area (usually dominated by a leading industry). Cluster Industries also include a number of interconnected industries and other entities that play an important role in competition.[1] In other words, cluster industries include both upstream and downstream enterprises, suppliers of complementary products, suppliers of specialized infrastructure, and other institutions that provide training, education, information, research an...

Research on the Development of Characteristic Industry and Red Culture under Holistic Thinking—A Case Study of Wuhua County, Meizhou City

“…Promote the linkage between the primary industry and the tertiary industry, promote the development of Internet + agriculture, improve the income of agricultural products, and publicize the characteristics of the Wuhua industry through the network. At present, Wuhua County has started a series of industrial integration measures, including but not limited to industrial park construction, cooperative construction, Internet + agriculture, tourism + agriculture, and other ways, to promote and improve the integrated development of the industry and promote the steady growth of the primary and tertiary industries [8][9][10]. As can be seen from Table 2, the local Red Revolution spirit is strong, there are many sites, and the memorial park is well constructed, with certain supporting facilities for tourists to meet their viewing needs.…”