“…IO (like other types of orientation such as market and entrepreneurial) is studied by adopting several of its dimensions (Stock and Zacharias, 2011). The substantive and theoretical justification as well as location of six dimensions of IO in KBV were described by Borodako et al. (2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…IO (like other types of orientation such as market and entrepreneurial) is studied by adopting several of its dimensions (Stock and Zacharias, 2011). The substantive and theoretical justification as well as location of six dimensions of IO in KBV were described by Borodako et al (2021). The research approach of these six dimensions (strategic, human resources, organizational culture, structural and process, market, and technological) was adopted in this study, given the fact that it is original and accurate.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Organizational culture dimension (OCD) in a business service company with IO is characterized by strong support for new ideas from both internal and external sources, employee proactiveness and acceptance of risk-taking, which in turn leads to innovation of the services offered and a competitive advantage (Borodako et al, 2021). The second but equally strong influence of Organizational culture (OC) comes from the impact it has on KM.…”
“…A review of the literature on IO allows us identify its six key dimensions: strategic, structural-process, human resources, technological, organizational culture and market (Borodako et al, 2021). In reference to the approach suggested by Kreiser et al (2013) and Lumpkin and Dess (1996), in this research a multidimensional analysis of IO impact on performance was applied to assess that influence more precisely.…”
PurposeThis work aims to determine how innovation orientation (IO), built from six dimensions (strategic, structural-process, human resources, technological, organizational culture and market) affects organizational performance (OP) with the inclusion of knowledge management (KM) as a mediator and technological readiness (TR) as a moderator in the model.Design/methodology/approachQuestionnaires completed by business service companies were analyzed using multiple regression analysis (path analysis), including the mediating variable (KM) and moderating variable (TR). The construct was validated with positive outcomes.FindingsOf the eight hypotheses, six were supported. The study results show that strategic, technological, organizational culture and market dimensions of IO positively influence KM. On the other hand, KM plays an important role as a mediator in supporting the relationship between the four dimensions of IO and performance. Moreover, TR, as a moderator, positively affects the relationship between KM and OP.Originality/valueThe study is the first to explore the relationship between six dimensions of IO and KM in business service sector. Furthermore, this study provides evidence that TR can be beneficial for companies with respect to effective KM, which leads to the better performance.
“…IO (like other types of orientation such as market and entrepreneurial) is studied by adopting several of its dimensions (Stock and Zacharias, 2011). The substantive and theoretical justification as well as location of six dimensions of IO in KBV were described by Borodako et al. (2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…IO (like other types of orientation such as market and entrepreneurial) is studied by adopting several of its dimensions (Stock and Zacharias, 2011). The substantive and theoretical justification as well as location of six dimensions of IO in KBV were described by Borodako et al (2021). The research approach of these six dimensions (strategic, human resources, organizational culture, structural and process, market, and technological) was adopted in this study, given the fact that it is original and accurate.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Organizational culture dimension (OCD) in a business service company with IO is characterized by strong support for new ideas from both internal and external sources, employee proactiveness and acceptance of risk-taking, which in turn leads to innovation of the services offered and a competitive advantage (Borodako et al, 2021). The second but equally strong influence of Organizational culture (OC) comes from the impact it has on KM.…”
“…A review of the literature on IO allows us identify its six key dimensions: strategic, structural-process, human resources, technological, organizational culture and market (Borodako et al, 2021). In reference to the approach suggested by Kreiser et al (2013) and Lumpkin and Dess (1996), in this research a multidimensional analysis of IO impact on performance was applied to assess that influence more precisely.…”
PurposeThis work aims to determine how innovation orientation (IO), built from six dimensions (strategic, structural-process, human resources, technological, organizational culture and market) affects organizational performance (OP) with the inclusion of knowledge management (KM) as a mediator and technological readiness (TR) as a moderator in the model.Design/methodology/approachQuestionnaires completed by business service companies were analyzed using multiple regression analysis (path analysis), including the mediating variable (KM) and moderating variable (TR). The construct was validated with positive outcomes.FindingsOf the eight hypotheses, six were supported. The study results show that strategic, technological, organizational culture and market dimensions of IO positively influence KM. On the other hand, KM plays an important role as a mediator in supporting the relationship between the four dimensions of IO and performance. Moreover, TR, as a moderator, positively affects the relationship between KM and OP.Originality/valueThe study is the first to explore the relationship between six dimensions of IO and KM in business service sector. Furthermore, this study provides evidence that TR can be beneficial for companies with respect to effective KM, which leads to the better performance.
“…In companies with technological orientation, technologies act as a means of transferring, disseminating and adapting knowledge to the specific operating conditions of companies providing business services [ 62 ]. Knowledge is embedded in human resources and moreover, human resources absorb knowledge to use it effectively resulting in better performance [ 63 ].…”
Contemporary conditions of the functioning of enterprises mean that they are increasingly looking for opportunities to improve organizational performance in strategic management. Scientists are looking for optimal solutions, an appropriate combination of assets and resources, so the debate in the field of strategic orientations is still valid and gaining in importance. Several studies have explored the construct of market orientation, but few include technological orientation with the moderating effects of company assets. In the era of the highly competitive technology market, the area of technological business service providers are particularly interesting, but still undiscovered. This paper examines the effects of market orientation and technological orientation on organizational performance with the inclusion of organizational culture and human resources as moderators. Using questionnaire responses from technological business service providers (n = 689), a regression analysis was conducted to confirm the hypotheses. The results established evidence of positive relationships between market orientation—organizational performance and technological orientation—organizational performance, although in technological firms, the market orientation had a stronger correlation with organizational performance than the technological orientation. Moreover, the organizational culture and human resources play a moderating role in the relationships of market orientation—organizational performance and technological orientation—organizational performance, while weak human resources management weakens relationships market orientation—organizational performance and technological orientation—organizational performance and strong organizational culture reduce the effect of market orientation on organizational performance, significantly reducing the effect of technological orientation on firm performance.
The purpose of this paper is to examine the impact of knowledge absorptive capacity (KAC) on innovation orientation in business services. An empirical analysis was conducted on two samples (scientific experts and—in the next step, business service companies). The authors applied one-way ANOVA, HSD Tukey’s post hoc tests, and structural equation modelling. Approached from a knowledge-based view, this research has found that the impact of KAC on all six innovation orientation dimensions is significant and positive. This empirical evidence also supports the thesis that KAC impacts the business performance of firms. Managers should raise a company’s competitive advantage by introducing an innovation orientation, which requires a high level of KAC. This study advances the literature on KAC and innovation orientation by confirming the significant impact of KAC on business performance and a firm’s innovation orientation.
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